With the help of Google Maps Marketing, you can do just that. First, let’s take a look at what exactly Google Maps Marketing actually is:

Google Maps – the most widely used map service

Google Maps is the go to map service for many. This is used for route planning and for local searches for gas stations, restaurants and grocery stores. For some time now, however, companies have also had the option of editing their own entry on Google Maps in the Google Plus Local Business Center. Especially because users use Google Maps so often for local search, you should optimize this entry. In addition, Google Maps can also be used to display products and services to your target group. With the help of Google Maps Marketing, it is therefore possible to improve the company’s presence on the one hand and to achieve an increase in ranking on the other.

The important thing is: The better you optimize your profile, the higher your chances of appearing in the regional search of Maps.

Now let’s take a look at how entries in Google Maps rank better: We have 3 tips for you.

However, you should know in advance that these tips only work if your company is already listed on Google. If this is not the case, create a Google My Business entry in advance. How to optimize the entry, we explain in this video.

Let’s move on to the first tip to get better rankings in Google Maps:

Positive reviews

Different factors are important for the evaluation and ranking of Google Maps search results. Of course, they business category as well as the geographical distance from a person are very relevant for a Maps search. However, you cannot influence these factors during a search. However, you can influence the ratings, for example, which also have a decisive influence on the search results. So let’s take a look at how you can get good ratings. The basis of any evaluation is always the service of a store. This should of course be as good as possible. If this is given, you can ask customers directly for a rating after a visit. To make it as easy as possible for the customer here, you can prepare cards with a QR code, for example. You can get more tips for more ratings in this video.

Let’s move on to the next tip: use the additional functions

As a business owner, Maps also gives you the ability to “post offers, events, products and services directly to Maps. This is where you often stand out from the competition, as this function is rarely used.

Uses Google Ads and local search ads

Google provides some tools with which you can do Google Maps marketing. Google Ads is one of them. Here, ads are placed at the top of the search results. This pays off especially when SEO measures in the organic search still need time to achieve their effect. With the help of Google Ads, great successes can be recorded quite quickly in the local search ads and SEO measures can thus be additionally supplemented.

eBakery helps you with Google Ads

As a comprehensive e-commerce service provider, we also offer you Google Ads support. Here we provide comprehensive advice and also help you optimize your campaign. If you have a request in this area, please contact us via the contact form.