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Does Google advertising influence organic visibility?
We give the answer
“Does Google advertising impact organic visibility?” is our lead question today. Can Google Ads have a positive effect on your rankings in the SERPs or rather a negative one? We have the answers, in this Google SEO tutorial.
What is Google Advertising?
In this episode we address the exciting and often asked leading question: “Whether Google Ads can harm your organic visibility”. But first, let’s take a look at what Google Ads actually are.
This is paid advertising that is played out in particularly privileged positions in the Google SERPS.
An example
For example, if we enter “delivery service” as a search term, we will see that the first three positions displayed are “ads”, which you can recognize by the indication “ad”. Only then does the organic ranking begin, so to speak.
If you look a little closer, you can see that the delivery service that is organically on 1 also runs Google Ads.
This is not uncommon and therefore raises the question of whether there is a direct correlation between paid advertising and organic reach.
Does Google advertising influence organic visibility?
Organic reach, on the other hand, can be achieved by means of SEO optimization of one’s own website, among other things.
But are paid advertising campaigns now harmful and do they have a direct impact?
It must be said quite clearly that there is no direct connection here. But definitely an indirect one.
In the time span in which you place the ads, the ads can even have a positive influence on the organic reach.
Because if you convince with your product, store or service and a potential customer through the PPC ad on your store, for example. and is convinced, he will then find the next times the direct way to your store.
On the one hand, this ensures traffic, but also sales and is therefore positive for your ranking.
The disadvantages
But if you have been running ads for quite a while and now stop the campaigns completely, then it may well indirectly lead to a decline in organic reach. This is because less traffic is being directed to your site and this could be an indicator for Google to interpret that there has been a decline in your brand awareness.
This should definitely be monitored month by month in order to be able to derive the necessary changes.
Our Google Ads experts will be happy to tell you which changes these can be.
You can contact them on the top right of the page and get an overview of the services we offer.
Does Google advertising influence organic visibility? - Google Ads despite rank 1?
Now one question remains unanswered: Why should you place Google Ads if you are already organically placed on 1 in the SERPS anyway. In principle, the answer is quite simple and is “visibility”.
Depending on how many ads are displayed for this keyword, it may be that your organic rank 1 is not visible at first glance, but can only be reached by scrolling. For example, if you type “Classifieds” into Google Search, you only get one Ads ad and that is from eBay Classifieds itself, even though they are also organically ranked #1. If you now enter “cruise” as a counterexample, you will see that 3 ads are displayed at the top of the first page.
The summary
This means that you have to look individually, for which keywords the organic result is pressed anyway and for which PPC campaigns are worthwhile. If you want to have this analyzed, the experts at eBakery will be happy to help you.
So, in summary, running paid Google ads can also drive your organic growth. If you have already been running ads for a long time and abruptly stop all campaigns, this can also mean a temporary decline in organic reach.
Google Ads + Google SEO with eBakery
In the end, you can’t do one without the other, at least if you’re new to the market. Therefore, both an ads and SEO strategy is necessary. For the right hybrid strategy, make an appointment with the experts from eBakery.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
