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SEO for real.de
How do you improve your real.de ranking? How do you get 100% product data quality? How can you improve your real.de SEO? Answers to these questions can be found in the following video.
Product data quality as a decisive SEO feature
As a marketplace, real.de offers customers a wide variety of products and brands. For you as a merchant, marketplace optimization is one of the most important topics. Because you can also optimize your product data at real.de. This is important to climb higher in the rankings and end up with more sales. The most important SEO feature at real.de is the product data quality. The better your product data, the better your product data quality, which real.de certifies you as a merchant. You can follow the product data guideline of real. de to achieve the best possible result. So for you as a retailer, that means you have to take care of your products. This is the only way you can rise in the ranking.
Increase product data quality
To increase your product data quality and thus optimize your real.de, you need to pay attention to several things. The basis for this is the filling in of the mandatory data, the so-called mandatory attributes. However, to achieve 100% product data quality, it is especially important to fill in the extended data as well. These optional attributes will help you provide your customer with a good buying experience. So each category has mandatory attributes that must be maintained in any case. So that your data is accepted at all and articles go online. Additionally, each category has its optional attributes that you as a merchant should also maintain. Because this way you increase the product data quality and achieve a 100% result in the end.
Other characteristics of a good marketplace optimization
There are more things you should pay attention to in order to rank great and increase your sales. These include:
Categorization of your products
The basis of the marketplace optimization is the categorization of your products. It should be done as accurately as possible. Problems sometimes occur here. Because with all the different categories, it can happen that a product fits thematically into several categories. As an online retailer, you may then be unsure which category is best. Here you have two options to solve the problem. For example, you could just try a category and watch your product data quality in the listings. Manually rework and see how the product data quality changes. But you can also use the possibility to communicate with the account manager of real.de. This way you can ensure proper categorization.
The right title
For classic search engine optimization, the selection of the title is an important issue. If an article already exists in the product data catalog, you can unfortunately only control it to a limited extent. In the case of an own article, e.g. a private label, you can influence the title. You should also definitely use this option. It is important to include your keywords in the title, as well as the most important attributes of your article. This is an important factor for your SEO.
Product description
Another factor is the product description. With the right design, it too can positively influence your ranking. It is best if your product description is not too extensive, but not too short either. The key facts that make up your product should be built in. In general, it can be said that the description wanted to be short and compact. A text that will benefit your customer the most and help them choose your product.
Product images
Also crucial are the product images. This is an important factor, especially for usability. If you create the listing yourself, you have influence on it at real.de, which you should also use. But also if you upload the product data in such a way that real certifies your high data quality so that it is applied to the listings. Because real continuously checks whether the product data supplied is better than that of the competition. If there are several suppliers for a product, real.de checks the product data and adjusts the listings accordingly.
SEO measurement
At real.de, you also have the option of performing an SEO analysis. This happens with the help of the product data quality indicator. The product data quality indicator is the real.de SEO analysis tool that gives you a relative value of your product data quality and thus also the degree of your search engine optimization on the marketplace. It therefore tells you in percentage terms how good your product data is. You will reach 100% only if you take good care of all optional attributes.
We take care of your marketplace optimization
You want to achieve a good SEO ranking to increase your sales? Then various SEO measures are extremely important. real.de is a strong marketplace that you can use for yourself as an online retailer. We support you in using all measures correctly to create a perfect marketplace optimization.
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