WooCommerce SEO

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WooCommerce SEO

When WooCommerce saw the light of day in November 2011, the developers didn’t realize what they had actually created here. Actually, it should be “just” a store plugin for WordPress to use the powerful content management system for more than just blogs and websites.

Now began the triumph of the easy-to-use plugin that fits perfectly into WordPress. So it was now possible even for laymen to build a small online store. But they didn’t have to give up the comfort of the CMS, because from the very first hour WooCommerce fits perfectly into WordPress.

WooCommerce is used very often

According to Barn2, about 22% of all online stores use WooCommerce in 2019. The plugin, like WordPress itself, is available for free and can manage anything from a small five parts hobby store to several thousand items without sacrificing much speed. With extra plugins like WooCommerce Germanized, you can make your store legally compliant for the German market with just a few clicks. Also, there are a lot of themes, so the store can be customized for every taste.

Make WooCommerce search engine friendly

In order for your online store to be successful, it must of course be search engine optimized. It is the figurehead of your company and accordingly everything should be beautifully designed. But before the user experience comes, a user has to find the page.

Since WordPress and WooCommerce are available for free and well maintained, the community is correspondingly large. Therefore, it is not surprising that hundreds of plugins deal with the important topic of SEO. These automatic helpers detect problems and show solutions, which are certainly helpful to a certain extent.

WooCommerce Plugins

Simple SEO optimization also plays a role, of course – if you know what to look for. You can get a start with these five plugins:

  • Yoast SEO
  • WordPress SEO
  • The SEO Framework
  • All in One SEO Pack
  • WP Smush.it

Yoast SEO Plugin

Yoast SEO is currently the most popular SEO plugin for WooCommerce and WordPress. You can set specific keywords for your articles and the plugin will check if the desired amount has been reached. It provides the article data in a search engine friendly way, checks if you have multiple pages with the same content (duplicate content is penalized by search engines with bad ranking) and much more.

Many features are already included in the free version, but it is often worth switching to the paid version.

WordPress SEO

WordPress SEO is the second best SEO plugin according to Facebook polls. It is chargeable, however it is also streamlined and well structured. It shows hints for OnPage optimization and the settings can also be copied to other projects. In addition, the support is very nice and helps quickly.

The SEO Framework

If you are a bit more experienced in the field of search engine optimization, the SEO Framework might be more for you. After installation and activation, you will first get a list of features that you should at least take a look at. If you do not need a function, simply deactivate it via this list.

In principle, of course, this is a good approach, but for beginners the list is rather confusing.

All in One SEO Pack

The All in One SEO Pack also appears often. No wonder, it comes up with very useful features like XML sitemaps, easy Google Analytics integration or automatic or manual META information. And all this already in the free variant.

The premium variant also supports, for example, video SEO, so that these pages and articles are found even better.

WP Smush.it

WP Smush.it is a small but nice helper for image optimization. An important step for the loading time of your online store is the optimization of the item images. Even if the hoster is good and the connection is fast – if the images are not optimized and load too slowly, customers will jump off and prefer to look at your competitors.

The plugin does not have a lot of setting options, but optimizes all images that you upload immediately after activation. You can also have your existing images optimized with WP Smush.it so you don’t have to recreate everything.

The final SEO touch comes manually

Of course, these plugins are all helpful, but only to a certain extent. Some things are not so easy to wrap up in a plugin. We offer web design /UX and SEO for your online store. It starts with search engine optimization for good findability, continues with OnPage optimization for good readability and great customer experience, and ends with an optimized merchandise management system that also drives your business forward in the background.

Our WordPress agency experts thus not only ensure a good ranking on Google & Co., but also ensure that your customers feel comfortable on your website and in the store. Especially the customer experience(UX design, user experience) is important so that your customers like to visit your store (again).

The major Google update “BERT”, which was put online in October 2019, also deals with this very topic. Longer search queries are processed better, and so your page can be found better too. If the customer requests also match your page content. Longer searches are often started by smartphone owners as they search by voice input. They speak entire sentences into the search instead of just using specific search terms. Automatic plugins can provide hints here, but the complex search algorithm is always being adjusted. So it can happen that your pages are still found very well, but with time they drop again.

Take off together now!

As a WooCommerce agency, we always keep an eye on the latest happenings in WordPress and updates from the search engines. This way we can always provide you with the best results and your online store will always be among the best search results. We combine the important technical requirements with understanding and expertise to create a great total package for you.

Why not request a free consultation with us? We talk, get to know each other, and together we look at how we can move your online store forward.



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