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Enter meta data in Shopware
Shopware meta data – your digital business card
The meta data in Shopware is considered a business card for all potential new customers who become aware of you through search engines such as Google.
Certainly, high-quality product images and an aesthetic store design should receive just as much attention. But it is the very first impression that counts. This is mediated by the meta data played out by Google in Shopware. Because with the help of texts and meta data you tell search engines for which search terms your home page, category and product pages are relevant.
The Title Tag
The Shopware meta data is divided into the title tag and the meta description. For both, it is important to have the relevant keywords for your Shopware store ready. Your focus keyword should ideally be placed right at the beginning of your title. This must not exceed 70 characters. If you do not assign an individual title tag, it will be created automatically as follows: Item name | Category | Shop name.
The Meta Description
At least as important as the title tag is the meta description of your Shopware store. This should help the potential customer and show them as transparently as possible why they should click on your store. Again, your focus keyword needs to be brought in as it will be highlighted in the SERPS. For the Shopware meta description, you can use 300 characters to make a little more headway and skilfully accommodate your remaining keywords. These 300 characters should also definitely be exploited, on the one hand to convince the customer with multiple sales arguments, but on the other hand also to occupy more space in Google search. In addition to sales arguments and your keywords, you should make sure to include call-to-action in your meta description when entering your meta data in Shopware.
Furthermore, your sales arguments should include your USP – the unique selling proposition.
Where can I enter the meta data in Shopware?
These can be entered in a special field in the Shopware backend. Under: Articles -> Categories -> German -> meta information can be customized.
More Shopware 6 SEO measures
In addition to maintaining your relevant Shopware Shop meta data, there are other SEO measures to consider. You are welcome to get more information on our Shopware 6 SEO page or directly request a free initial consultation via phone, email or contact form at
www.ebakery.de/kontakt/
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