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Facebook Carousel Ads
There are different types of Facebook Ads. In addition to the standard ads at the edge of the screen or in the text, Facebook also offers the option of playing several images or videos in succession via a carousel.
Use Facebook Carousel Ads wisely
In a Facebook Carousel Ads you can place 2-10 images and videos. Here, the images and videos are placed on different tiles, all of which are structured like their own Facebook Ads ad. A headline, some descriptive text, but image or video are in the foreground.
Now you just have to think about whether videos really make sense and how to accommodate the images most skillfully. For products, the matter is clear, simply one product per tile and each store a link that leads to the product. Especially with well-known products this is good, so you can accommodate many products in one campaign.
For products that require explanation, a video is more suitable, but it must also not be too long. This is mainly because visitors aren’t necessarily in the mood to buy when they browse Facebook. Unlike Google or Amazon, where visitors are already prepared to spend money, your video should be short and snappy to get them in the mood to buy.
These are quite high requirements, but can be solved. We have specialists for product videos in our team, who can shoot perfect videos tailored to your target group.
Alternatively, you can make an image gallery that shows individual images of a particular product. Either you represent different views or different aspects of your product. For a car, for example, you can show exterior and interior views, as well as with the hood and trunk open.
If you sell services and your team consists of several people, you can also show their pictures there and link them to their own landing page each. On the landing page, you deposit the subject of the person and point out what special services he/she offers. Then all you need is a contact form on the page and the likelihood of the customer getting back to you goes way up.
You could also showcase a few milestones in the history of the company for a traditional company, this usually increases the trust your company exudes.
Facebook Carousel Ads
- Minimum number of cards: 2
- Maximum number of cards: 10
- Landing Page URL: required
- Image file type: JPG or PNG
- File type for videos: e.g. MP4, 3GP or WMV
- Maximum video file size: 4 GB
- Video length: up to 240 minutes
- Maximum image file size: 30 MB
- Recommended resolution: min. 1.080 x 1.080 Pixel
- Recommended aspect ratio: 1:1
- Primary text: 125 characters
- Headline: 25 characters
- Description: 30 characters
- Landing Page URL: required
- Images that contain more than 20% text may be delivered at reduced speed.
Supported targets:
- Range
- Brand awareness
- Traffic
- App installations
- Lead generation
- Cpnversions
- Catalog sales
Note: All ads must comply with the Facebook advertising guidelines
Facebook Carousel Ads by eBakery
Facebook Carousel Ads offer you unusual opportunities to promote yourself and your products – if you use them correctly. We will be happy to optimize your ads and get the maximum out of them for you.
Whether it’s images, videos or the right texts for the tiles or landing pages, we can support you in every area.
Why not arrange a no-obligation consultation appointment right now at www.ebakery.de/kontakt/
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
