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What does Google Ads cost?
This is a question that we are asked more and more often by new customers and which we would like to answer quickly with this article. In our opinion, you have full control over your Google Ads costs at all times. Even though the statistics in Google Ads are not available in real time and some values are updated only once a day, you have a good cost control.
Google Ads Budget and Costs
With the budget, or advertising budget, you ensure that your monthly investment limit is not exceeded. Since you only pay when users interact with your ad, for example, by clicking to visit your online store or calling your customer center. In addition, with Google Ads there is no minimum duration and no minimum spend – so you can pause or stop your ads at any time.
However, the monthly billing limit will not be exceeded. This is calculated as follows: average number of days per month (30.4) multiplied by the average daily budget.
Note: Per month you pay no more than your daily budget multiplied by the average number of days in the month. It is possible that on some days spending will be significantly above or below the daily budget.
CPC (cost-per-click) means that you only pay for an ad when someone clicks on it. You set the CPC yourself depending on the bidding strategy and campaign settings and is the usual advertising model. With Cost per Impression, you pay whenever your ad is presented to a user, but also when they don’t click. With Cost per Engagement, you pay as soon as a user performs a predefined interaction, such as watching a video ad.
Set Google Ads budget
In Google Ads, you can assign a separate daily budget to each campaign or use a common budget for multiple campaigns. However, a shared budget cannot be used for campaigns that are part of a campaign group or test.
Note: If you switch from individual campaign budgets to a common budget (or vice versa) during the course of a day, ads will be delivered with the new settings from the time of the switch. The daily budget used up to that point is not taken into account.
Google Ads coupon
A 75.00 Euro voucher is available to new customers by requesting it via https://ads.google.com/intl/de_de/start/. Subscribe to Google Ads Tips and Offers and Google will send you a 75 Euro voucher. If you need help, we are happy to offer you a Google Ads consultation.
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