Learn how to optimize the marketplace in this article.

Amazon SEO

Product names and descriptions on Amazon offer potential for search engine optimization(Amazon SEO). Since you usually only have 2000 characters available for the description, every sentence must fit here. Focus on important keywords to make Google & Co. aware of your products.

You also need to be careful with images. Amazon sets clear rules and prevents any deviation. The more images you have, the better effect it has on the purchase decision. Good images put the product itself in the foreground, without distracting backgrounds. The visitor should immediately recognize what it is all about. If possible, use all 9 possible images to show the product from different sides, for example.

Your products will also display better if you get good seller ratings. Therefore, also pay attention to details such as information on shipping time, etc.

Amazon A+ content

If you are the owner of your own brand, you can use it to apply for Amazon’s A+ program, which offers some meaningful benefits. You can change the description and images of ASIN products. You also get access to the A+ Content Manager, which lets you drag and drop to activate various modules. These modules give you the possibility to add much more information (additional 5000 characters), choose more images and other layouts.

If you have been activated for this program, Amazon will take over delivery and storage of the items; you will then regularly supply Amazon instead of the end customer. This usually ensures much faster delivery to the end customer.

We are happy to create your A+ content on Amazon.

Amazon product images

In eCommerce, good images are very important. Amazon has listed strict guidelines as minimum requirements that your images must meet:

• The images must correctly represent the product and show only the product that is being sold.
• The product and all its functions must be clearly visible.
• Main images should have a pure white background (pure white harmonizes with Amazon search results and product detail pages – RGB color values 255, 255, 255).
• Main images must be professional photographs of the actual product (graphics, illustrations, replicas or placeholders are not acceptable). The following must not be included: Accessories that are not shipped with the product; Props that may give the customer the wrong impression; Text that is not part of the product; Logos, watermarks and images in the image.
• Images must match the product title.
• Images should be at least 1 000 pixels on the longest side. This is the minimum size for the zoom function on the website. Experience has shown that the zoom function increases sales. The longest side of the image must not be smaller than 500 pixels.
• Images must not be larger than 10,000 pixels on the longest side.
• Amazon accepts JPEG (.jpg), TIFF (.tif), and GIF (.gif) formats. However, JPEG is the preferred format.
• Our servers do not support animated gifs.
• Images must not contain nudity or be salacious.

These are like minimum requirements that your images must meet. For each category there are again special requirements that must be met. You can find these in the Amazon style guides.

We are happy to assist you in making your images as appealing as possible. Why not arrange a free initial consultation right now?

Amazon product videos

Get started with videos on Amazon. How do successful marketers create clear competitive advantages on Amazon? Successful Amazon merchants focus on seller performance and score with search engine optimized content. Successful Amazon merchants also sell thanks to external traffic.
Improve Amazon ranking with product videos

You should know that articles with high relevance and good performance rank better on Amazon. A very good indication of high relevance of your Amazon product page is, among other things, if a user comes from an external source and orders the product directly via Amazon.

Amazon PPC

For advertising on Amazon, the same system is used as for Google Ads and Bing Ads. You pay for every click a customer makes on your ad. The pure insertion is free of charge. To classify the ad as relevant, set certain keywords. If a customer searches for these words, your ad will be displayed. You can also specify negative keywords for which your ad will not be placed.

Alternatively, you can leave this management to Amazon itself. The decision logic is then based on your products (including description and title) and the search terms. Amazon then decides automatically when to display your ad.

Here we have summarized more about Amazon PPC for you.

Customer service

Be close to the customer. By providing good customer service, you will stand out from your competitors and perhaps make it to the top. Check your reviews regularly and promptly, respond to positive and negative reviews. Thank the negatives in particular and ask what you can do to improve. This will also show other customers that you are open to suggestions and changes. Here, of course, you should weigh up what the change would bring, whether the criticism is justified, etc. If your customer service is good, customers are more inclined to buy from you, even if you may not yet see success in the short term. Stay on the ball, your future customers will thank you.