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Google AMP
What is Google AMP and how does it work?
What is Google AMP, how does it work, what is its purpose and most importantly, how can you measure it? We answer all these questions in this Google AMP tutorial. For more on Accelerated Mobile Pages, check out our screencast.
Review of previous Google episodes
Since this week is Google Week at eBakery, we’ve previously taken a closer look at Google Search Console and, included therein, Core Web Vitals. In this blog article we want to explain to you what actually Google AMP is. Furthermore, the advantages, the purpose and possible points of criticism should be discussed.
What is Google AMP anyway?
AMP stands for Accelerated Mobile Pages. That is, it is about the optimization of content on mobile devices such as smartphones, tablets, etc. If you have ever seen the sign in the thumbnail in the Google SERPs, then it was Google AMP content. However, this does not explain what exactly AMP is. To give it a name – it is a derivative of HTML. HTML should be known to most people – this is the so-called “Hypertext Markup Language”, i.e. a text-based language for structuring electronic documents, which ultimately also includes the content of websites, i.e. what makes up our World Wide Web. HTML is thus the basis of it all. Let’s take a look at Wikipedia to find out what is meant by a derivative in software engineering.
What is the purpose of Google AMPs?
Compared to mobile optimized or by means of Responsive Design AMP documents should load much faster, even over low-bandwidth connections, and run in common web browsers. web browsers browsers for mobile devices in a shorter time through HTML rendering rendering. This means that the code to be loaded has been slimmed down. Thus HTML adjustments were made, but on the other hand also an own JavaScript framework was developed, which loads the page asynchronously. This in turn means that first visible elements and then invisible elements are reloaded. In addition to these two components, there is also the Amp Cache, which optionally writes AMP pages to the cache and thus optimizes the performance in which they can be delivered faster.
Sounds all very well – less code, faster loading times – but are there any drawbacks?
Google AMP disadvantages
You can look at that any way you want for now. At the very least, the page must be optimized for AMP. On the one hand, this means that numerous common HTML elements are not allowed, so they have to be reduced or adapted to the AMP format. In addition, a heavily lined CSS, which must not exceed a size of 50kb, is used. But how is the AMP content now played out by Google?
Google itself recognizes if your pages are AMP pages.
If it is detected, it is stored on a proxy server in the Content Delivery Network – CDN for short. This process also directly checks whether it works. This means that AMP content also creates trust with the user, as they can assume that the page works. If a user now makes a search query that matches the saved AMP page, Google displays it in the mobile SERPs. However, this trust is both a curse and a blessing. The criticism of some information providers starts precisely at this point, namely that AMP content is given a certain seriousness, which plays into the hands of providers of false news. This actually means that serious news providers feel disadvantaged by this.
Analysis in Google Search Console
Now you could of course counter – then just put on AMP content yourself. But the second criticism is that this can cause data protection problems. Websites are no longer retrieved from decentralized servers, but from Google servers, which should provide Google with user connection data. With so much criticism, let’s summarize and contrast the advantages again.
AMP enables faster loading of websites on mobile devices. These are played out in the SERPs and attract a lot of attention due to the display and the significant lightning bolt icon. In addition, this content conserves data volume, since less data has to be loaded, of course.
Once we have optimized and adapted our content, we naturally want to know whether it has been indexed by google. This can also be viewed again with the Google Search Console. View your performance report and click Representation in the search. Rich search results, videos, product results, but also Accelerated Mobile Pages are then displayed there, among other things.
Search engine optimization with eBakery
I hope you got something out of the video and now know what Google AMP is all about. If you want to adapt your CMS content to it, contact the SEO experts at eBakery or make an appointment directly here.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
