Shopware 6 sales channels

What sales channels are there in Shopware and how do you create them?

Shopware 6 sales channels for the storefront, API connections, for your POS or product comparison portals – we show you where to find the different sales channels in Shopware 6 and how to set up your own storefront. All this in our Shopware 6 tutorial.

These different Shopware 6 sales channels are available

This Shopware 6 screencast is all about sales channels. To create them, we go to the administration area and in the lower part of the left column we see our sales channels, which are present by default. This is once our storefront and headless what can be used as API connection. If you want to add another sales channel, you can click on the“+” and you will be shown a selection. In the window that opens, we can see the sales channels just described again and two more sales channels that we do not know yet. You will need the first one if you want to set up a“POS“. So point of sale, what for your retail store, Promotional campaigns, warehouse sales, pop-up stores or trade show appearances can be used. If you want to use product comparison portals, this option is available to you there. These include idealo, billiger.de or what we have shown in a video before, Google Shopping.

Fills in the basic settings in this step

The first step is to fill in the basic settings. That means we have to enter a name for this Shopware 6 sales channel and then below that we can specify our desired payment methods, shipping methods, countries and currencies, as well as languages, and last but not least assign a customer group. Navigation includes the footer, as well as the main navigation and service navigation.
From when this should be played out to the customer can be defined in this area. The tax calculation can be done either row by row or column by column. Depending on the horizontal or vertical calculation can be selected here.
The“Hreflang” integration is especially important for multilingual store operators. That is if your store pages are in multiple languages. In the worst case, your content can be considered duplicate content, which is not good for your SEO.

Multiple domains for your sales channels

You can assign one or more domains to your Shopware 6 sales channels or remove them up there with the red “Delete domain” label. The last thing displayed is the API access ID. This can be e.g. can be used to link tools or apps to your Shopware store. It can be regenerated by clicking on the button provided for this purpose and saved to the clipboard using the copy icon. At the end you should click on“Save” to complete the creation of your Shopware 6 sales channel. If you scroll all the way up again, you will see the second tab for “Themes”. With it you can change your theme completely or edit it.

The Shopware 6 agency eBakery is happy to support you

So much for the possible sales channels and how to set it up using a new storefront as an example. If you have any further questions or concerns, please feel free to make an appointment with the Shopware expert from eBakery. We as a Shopware agency are happy to support you.

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