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There are a number of methods in search engine optimization that violate Google’s guidelines, but have a positive effect on the ranking. These rule violations are deliberately committed in the so-called black hat search engine optimization to get a better ranking with the help of risky tricks.
In this video we will show you what Black Hat SEO is and present you some measures as an example:
By the way, the term black hat comes from the old western movies, where the bad guy in the duel usually wears a black hat. There are many different opinions on the subject of Black Hat SEO, but the image of the shady and illicit always remains associated with this term. If a company starts with a new website, it usually takes quite a long time until it reaches the top position on Google and Co. To reach top positions in search engines, reputation and trust must be built. The idea behind black hat SEO is to simply fake reputation and trust. Tricks are used to pretend that your site is more popular, relevant and powerful than it actually is.
A look at the Google Webmaster Guidelines
The risk here is that if Google notices the violation of the Google Webmaster Guidelines, it will be penalized or, in the worst case, banned from the Google index. So if Black Hat SEO goes wrong, you cause exactly the opposite.
In order for you to understand how Black Hat SEO is done, we will present you three methods for it in the following:
Link purchase
Of all the Black Hat SEO measures, link building probably receives the most attention. The reason for this is that Google gives high trustscore values to pages with many inbound links. And although buying backlinks is forbidden according to Google guidelines, the demand is very high. These purchased links are usually not marked as advertising and are often integrated into blog articles.
Expired domains
This is a domain that can be registered freely, as the website is no longer operated. Either a 301 redirect is used to redirect to your own page or a completely new project is started here. Google assumes with expired domains that the original site has moved and thus new links are also assigned to the new site. However, this method only makes sense if the domain already has a high TrustScore.
Keyword stuffing
Here, keyword density is over-optimized by placing as many keywords as possible within a text to make a text look relevant to Google. This trick is not forbidden, but it makes the text hardly readable. Moreover, the Google search algorithm now filters out websites with keyword stuffing very quickly.
Content marketing from the hand of eBakery
Content marketing methods can be a very neat solution to achieve positive SEO effects. If you are interested in corresponding strategies, feel free to contact us via the contact form.
Do you have questions or need an individual offer? Do not hesitate to contact us.
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