Facebook SEO – Organically more reach through the right social media strategy

Facebook SEO is becoming increasingly important. The easy way to get more reach through ads, while tempting, should be seen as an extension rather than a foundation. If you don’t take Facebook SEO seriously as a foundation, you won’t achieve long-term success with Ads either.

Therefore, we have summarized the 9 most important tips for you to be able to organically generate more reach on Facebook as a company.

1. the correct name

You may have already noticed from our YouTube videos how important keywords are. Using keywords correctly and also frequently is also relevant on Facebook. However, excessive use, for example, is not permitted. in the title rather counterproductive. The key to success is to hit the middle. The danger is that potential fans may see your page as spam if the purpose of the Facebook page is no longer apparent due to the keywords. A too generic page name could also be a deterrent. Therefore, choose your page name so that it authentically reflects you or your brand.

2. best possible URL

Through the username on Facebook, the URL is also defined. That means your Facebook page can be accessed at www.facebook.com/Benutzername. Again, a username that is too generic can be detrimental. Facebook could consider this as a violation of the terms and conditions and have it changed automatically. So this Facebook SEO tip ties in with point 1 – choose an authentic username that fits your brand.

3. add text to photos as well

Google can best assign your image to certain search terms if they have also been populated with text. That is, you should upload photos with descriptions. While this doesn’t always add value for your fans, it does give you a big advantage from an SEO perspective.
As a rule of thumb, too high a keyword density can have a negative effect, but every text field that can be used in Facebook should actually be used. This gives the search engine the opportunity to learn more about your site and the specific image in order to rank it for the right keywords. The same is true for Facebook events.

4. use “About” textbox keyword relevant

Facebook SEO Tip #4 follows on from point 3 and recommends using the “About” text box on the one hand to include keywords, but on the other hand to describe your company in sentences. This way, this textbox content does not drift into a kind of stringing together of keywords. Much more Google, but also the reader, learns more about you and your business. In addition, this text box is the highest point on your page and catches the eye of the first-time visitor.

5. use info tabs

Unlike the “About” text box, the Info tab is not limited. The former must not exceed 250 characters. This means that you can report more about your company and at the same time place more keywords. The content of this info tab is played out on Google and is, for example. relevant for address data for local search.

6. include links to your website in posts of your newsfeed

To drive more traffic to external websites, but at the same time provide more interaction, you should include links in posts of your news feed. This can be your website, but can also be, for example. also include a YouTube video. The link can either be embedded directly, so that a Facebook iFrame thumbnail appears, or posted as a link without a thumbnail, but with a larger post image. Each method has both disadvantages and advantages. The first variant gives the user the possibility to go directly to the video by clicking on the image. The second method provides more attention due to the larger image. However, the user has to look for the link in the post text to get there.

7. gain more visibility through link building

Due to the trust that Facebook enjoys with Google, you have quite an advantage with your Facebook page over other websites to be ranked high. But here too, just as with classic link building, it is important to ensure that the links are balanced, broadly based and appear natural at the core.

8. too much SEO can be harmful

Social networks are meant to create and share content by people for people. This means that users will quickly notice if there is no real interaction on your page, despite a high number of subscribers. This is how you can gain reach through keyword-relevant texts. However, if this makes the content of the page difficult to read or even still seems pointless, the overstimulation can lead to failure.

9. better Facebook SEO through interactivity

Through the eight previous tips you can improve your Facebook SEO quite a bit, but if in the end the core of the social networks is completely neglected, then unfortunately the fine-tuning will bring you precious little. We are talking here about interaction. A Facebook page that answers comments and features prompting posts and questions tends to be more popular than a static Facebook page with lots of subscribers but few comments. If your Facebook page is publicly accessible, this increased amount of interaction is also registered by Google and flows in positively as a ranking factor.

I hope from these 9 Facebook SEO tips it has emerged that organically optimizing your Facebook business page is a detour between content exciting, value-added content on the one hand and optimization through the right use of keywords on the other. If you take this combination of both to heart, nothing will stand in the way of your Facebook success.