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TikTok offers many advantages for businesses. Particularly helpful are the challenges that are launched again and again, because through these products have often gone viral. If a company creates its own challenge or trend, fans of the brand create virtually free marketing videos. Hoping for videos to go viral shouldn’t be the only marketing strategy, though, because there’s also the option to advertise on TikTok. We will therefore show you the four points to consider when creating a campaign.
In this video we will show you the four points to consider when creating TikTok Ads.
The objective: What do you want to achieve with your ads?
There are 6 different destinations to choose from:
- Reach: This is about more reach and brand awareness.
- Traffic: Do you want to redirect users to a specific website? Then Traffic is the right choice as a target.
- Video views: Here the goal is to get as many views as possible.
- App Installation: The goal is to have as many users as possible download a particular app.
- Conversions: This is the choice you make to drive actions on your website, such as making a purchase or registering.
- Lead generation: with the advertising goal, your customers can share their contact information with you directly on TikTok.
Select suitable target group
In order to reach the right users with your ads, you should think about your target group. The target group can be narrowed down according to several criteria.
You can choose from the following features:
- Demographic characteristics such as location, gender and age
- the interest & behavior goals
- and criteria such as car, education, food, & drinks.
- as well as device types for targeting possibility
Now let’s move on to the budget
For your ads, you should commit to a daily or total budget. TikTok recommends setting up a daily budget of 20 euros per campaign.
Decide for an Ad Variant
On TikTok you can choose different types of ads. Let’s take a closer look at these:
The Top View format appears directly on the ForYou page when you open the app. With the format you get a video up to 60 seconds long with image, sound and text as an advertising medium. With the display format # Challenge, users are encouraged to participate in your challenge. With Brand Takeover, an image display appears for 3 seconds or a full-screen video for 3-5 seconds when the app is launched. In-Feed Ads are displayed among other content from TikTok Creatorn on the ForYou Page. Users can like, share, follow these ads or use the music used for your content.B randed Effects ads are ads with customized and personalized stickers, filters and effects that users can also interact with.
By the way, configuring and optimizing TikTok ads correctly is also a regular part of our work as a social media service provider.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
