Instagram is a photo and video sharing platform that lets you take pictures and videos from your smartphone using the app. These can be edited with various filters before posting and then uploaded.

1. The app was launched in 2010 and was bought by Facebook in 2012. In the meantime, Instagram has grown to become one of the largest social networks in the world and registers new users every day.
2. The network is almost exclusively for smartphones. Instagram can also be used via the browser, but not with all functions.
3. Instagram’s three main formats are Stories, Feed Posts, and Reels:

• Stories are posts that are only available to followers for 24 hours.
• Feed posts are shared with all followers and are always accessible from a user’s profile.
• Reels are short videos that focus on authenticity and entertainment. For this, there are many different sounds and tones that often set or follow a trend.

A look at how the app works

After you install the app on your smartphone, you can start using Instagram and thus read the feeds of others. First, you need to create an Instagram profile. For this you need a profile photo with some information about you. The app itself is very simple and clearly laid out. Your own profile can be designed with posts and on the home page you will find recent posts from accounts you follow. Theoretically, you can use Instagram without a profile, but only with a reduced range of functions.

If you don’t follow anyone yet, follow these steps. Use the magnifying glass to find the Explore page. Here you will be shown posts that Instagram thinks you might be interested in. Feel free to browse around and follow accounts that interest you. To follow specific people or friends of yours on Instagram, you can also search for them by entering their username in the search box. By the way, you can also search for hashtags or specific topics in this way.

Share posts with friends

Instagram is for sharing posts with your friends and having fun. So upload your own contributions and try out the functions of the app. This way you gain experience and learn how to use the app. By the way, Instagram is no longer used exclusively for private purposes, because there are many users who earn their money with the app by working as influencers or bloggers.

Instagram usage in the business sector

Companies also use Instagram, mainly for marketing purposes, using our services as a social media agency, among others. Here, direct contact can be made with the target group. The integrated shopping function even allows users to make purchases via a company’s profile. What’s more, most young people now search for a company on Instagram first, even before they visit the website. Therefore, don’t be surprised if you find many companies on Instagram.