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YouTube SEO and Google Ranking
Rank on the first page of Google with videos? How important are YouTube videos for Google search? What actually is the video carousel? Find out the answers to all the questions in the video.And more about
YouTube SEO
here.
As a social media agency, we have been supporting our customers for years in the holistic appearance in the appropriate social media channels. We create professional social media accounts for you, plan social media campaigns and are your strategic contact. We develop creative marketing concepts for Facebook advertising campaigns for our clients and support them in community management.
YouTube and Google
Did you know that you can also rank on Google with YouTube videos? If you are active on YouTube, you surely know how important it is to generate reach. Since YouTube is a subsidiary of Google LLC, the two companies work together. If you use this aspect wisely, your chances of winning several new customers with just one video increase. If you enter a search term on Google, the mobile version will show you 3 videos, for example, and the desktop version will show you 4 videos. With the help of YouTube and the right strategy, you can make sure that your videos are displayed on the first page of Google.
YouTube SEO
For Google, it is an advantage when users switch to YouTube from their own site. Because that way Google can also place ads there. For you, this means a double chance to be visible and rank on two pages at once. Probably the most important factor in achieving just that is YouTube SEO. Only through efficient search engine optimization will you achieve that your videos appear at the top of the rankings. The basis for this is an extensive analysis of the right keywords. Keyword analysis helps you match your videos to user need and search intent. Once you have found the right keywords, you have to use them optimally. Put them in the title and identify additional brand keywords. You should know that Google has somewhat changed the display of video hits in its SERPs. SERPs show the results of a search for a keyword or a combination of terms in the form of snippets. If you had to compete with organic hits in the past, they are now displayed in a video carousel.
Trust on YouTube
Another crucial factor to be listed high is Trust. But how do you get trust from YouTube? Trust elements are trust-building measures that should lead to strong customer loyalty and ultimately more sales. On YouTube, the most important trust aspects are Watchtime and a regular upload. So if a long watchtime and a constant in your uploads come together, YouTube will reward you for it and show your videos preferentially. Since YouTube is the second largest search engine in the world with 1.9 billion users a month, a variety of videos come together. So why shouldn’t YouTube highlight users whose videos achieve reach and are of high quality?
Holistic social media strategy
It is now the case that a Google search no longer only displays texts, but also videos. Video marketing is taking on an increasingly important role. As an e-commerce agency with many years of experience, we therefore recommend pursuing a holistic social media strategy. If you are an online retailer, you probably serve several marketplaces and also different sales channels. And you should play on all these channels, e.g. Instagram, Facebook, Twitter. You can use the audio file of your video. So you publish a video on YouTube and then post it on social media. Then you pull out the audio file and put it on Soundcloud, for example, in addition. This method increases the visibility of your video many times over.
Professional support is always better
Once good content is created, it stays. If it is out of date, it must be updated. Producing good content is an elaborate business that cannot simply be done on the side. Therefore, you should consider hiring a good social media agency that can handle this task for you. The internal structures between the different channels and pages are set up in a complicated way. If you want to use them profitably, there are some things you need to pay attention to. Especially when you are just starting to build something up, you often underestimate the costs. Cost of good equipment to produce a high quality video. For a new computer, for licenses. If you hire an agency, all these costs are included and you get transparency on the budget.
You want to rank on Google?
Want to take advantage of YouTube and Google and generate visibility on both? Our SEO experts can help you with that. With the right analysis and optimization of your YouTube videos, together we can achieve your goal.
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