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YouTube Marketing for Business
Become successful with the right YouTube strategy
YouTube is a daily companion for a large proportion of people. Whether you’re looking for quiet background music, cat videos, or tutorials, there’s hardly anything you can’t find on YouTube.
More and more companies are understanding this: A YouTube channel for your own company means work, but it also pays off quickly – if you go about it the right way. With a suitable strategy, high-quality content and the necessary know-how, you can use YouTube for yourself and reach a broad target group.
Did you know that …?
77 % of all Germans use YouTube at least rarely? That’s just under 64 million people. Of course, you won’t reach every single one of them. However, it is important to recognize how much potential there is in the platform. YouTube reaches more people aged 18-49 than cable TV and all news channels on mobile devices only. Realize how many people that is and how much you could benefit.
Every month, 2 billion people watch videos on YouTube. Don’t you think you should cut yourself a piece of the pie too? YouTube opens up whole new possibilities for you and your marketing, which you can use profitably with a sophisticated strategy.
Tips for a successful YouTube channel
It’s probably fair to say that YouTube is the marketing tool where the focus is most heavily on video. Nowadays, a sophisticated marketing strategy is characterized by a good marketing mix. They don’t just use one channel or platform, but are present on many. Whether classically via a search engine optimized website, your social media channels or via video content.
Set up fire account
If you run a business YouTube channel, you should declare it as a brand account. To do this, open the account menu, select “My channel” and click from “Company name / Other name”. After that, you can create the name for your Brand account and make other important settings. These include, for example:
- A channel icon, for example, the logo of your company
- A channel image, comparable to the cover image on Facebook
- Channel info, consisting of a short description and your contact details
- Channel description with detailed introduction of you and your channel, which should definitely be search engine optimized
When you set up a Brand account, you have the advantage of being able to set different views – one for subscribers and one for non-subscribers. This is especially important for the recommendations that users receive from YouTube. You can also create a trailer of your channel for non-subscribers to watch. Ideally, they will be convinced by it and decide to subscribe to your channel.
The date of publication
Of course, when you upload a video to YouTube, the goal is to get it viewed by as many people as possible. And it’s best to do so immediately after publication. Especially when introducing new products or services, a successful marketing video acts as a real customer magnet.
For this to succeed, the timing for uploading is crucial. You may already know this from other channels – at some times users almost don’t notice new content, at other times content goes viral.
To stay with the example of a new product: The key here is to find the right balance. Publish the video too early and the product will not be available for several months, the success will leave much to be desired. If the video is presented after the product release, you are too late. To take full advantage of YouTube’s potential, nothing beats good timing.
YOU HAVE A QUESTION ABOUT YOUTUBE MARKETING?
How do I develop a YouTube marketing strategy that fits my business?
There are different strategies for successful YouTube marketing – it is impossible to make a general statement about which strategy is best for which company. Because the most important thing is: it has to fit you, your company and your goals.
Set a target
Before you get started with your YouTube channel, you should ask yourself what you want to achieve with it in the first place. As mundane as it may sound, if you don’t have a goal when it comes to marketing, you won’t be successful. After all, marketing thrives on the fact that the target group, desired effect, etc. are clearly defined and communicated.
Plan content for your YouTube marketing
Before you publish your channel, you should create a long-term content plan. The nuts and bolts of marketing is that you provide new content on a regular basis. Ask yourself how often and when you want to upload new videos. Creating these requires time and resources. If you plan for this early on, you can work on your YouTube channel in a relaxed manner and without time pressure.
Optimize video content
When making videos for your YouTube channel, don’t just go for it, think carefully about the process, content and length beforehand. Statistics show that short YouTube videos are more popular than long ones. A length of up to 3 minutes seems to be optimal for most users. The first 5 seconds in particular decide whether they watch the video in its entirety or not. Also, when shooting, be sure to shoot more footage than you need, since you’ll probably still need to edit the video.
Promote your video
To ensure that your video content reaches your customers, you should promote it through various channels. For this, you can share it on your social channels or send it via your newsletter, for example. But also Google Ads and video ads will help you to spread the video(YouTube advertising).
YouTube Marketing Mistake
The be-all and end-all for your YouTube marketing is a detailed content plan that you also strictly stick to. There are also some (supposed) little things that will either drive or hinder your success.
Custom URL and optimized metadata
If your YouTube channel has more than 100 subscribers, you can set up a custom URL. Of course, this has the advantage that your channel will be found better. Ideally, your URL should consist of the brand name or focus keyword – this looks professional and is catchy.
Also on YouTube you should always consider classic SEO measures like the keywords (search terms). For example, in the title of your video, use keywords that match the content of your video. The video description also influences your ranking and should be maintained accordingly.
Post without a strategy?
Only if you regularly upload new video content can your YouTube marketing bear fruit. Before you launch your channel, you should be clear about this.
So create an editorial plan early on: Note down when you want to publish which content and who is responsible for it. Because YouTube is considered the second largest search engine – and it does not forgive haphazard mistakes.
YouTube Marketing Agency
This much is said: Yes, YouTube marketing is a lot of work. Fortunately, in Ali Oukassi you have found an e-commerce expert with more than ten years of experience. Among other things, he also advises companies on online marketing and shows you strategies and solutions on how to make your YouTube channel a success. Schedule a free initial consultation to learn what opportunities you can exploit on YouTube.
