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Instagram Story
How to push your Instagram Story and increase your Instagram reach is what today’s video is all about. Should you use hashtags and location? Should you be linking people? How can you put more than one hashtag? Patrick Kriebel answers these questions.
Instagram Story
Want to generate more reach on Instagram with your stories? Nowadays, surely everyone knows how profitable Instagram can be used. It doesn’t matter whether you run a professional company website, want to sell your products as an online retailer or are active as an influencer. When it comes to Instagram stories, there are a variety of features you can put to work for you. It also often depends on the end device, e.g. there are differences between Android and Apple. Thus, it may be that one company already has a certain feature and the other not yet. However, sometimes Instagram distributes features in a user-oriented way.
Tricks for more visibility
In general, Instagram stories are an extremely effective way to advance your personal cause. To achieve maximum success, there are a few things you should pay attention to. For example, hashtags. Each hashtag enables visibility, with visibility serving you as the foundation for reach. You can also achieve more visibility with one location. Each feature gives you one more chance to be seen. Until now, you thought you could just put a hashtag in the story? There is a little trick you can use to expand the number. For this you can simply open a text field and manually enter the hahstags. But linking people also helps you expand your story visibility.
Additional tools
Additionally, there are some tools, such as Hashme, that help you generate hashtags. For any new project, it can be quite useful to filter out relevant hashtags with the help of such a tool. However, you may not get the results you want and this may result in hashtags that don’t really help you personally. For starters, you can definitely use such hashtag generators. In the long run, however, it is better to work with your own user experience. Looking at the competition and what hashtags your competition is using. First and foremost, you always need to think about what your target customer looks like and what exactly you want to achieve. You need to put yourself in your customer’s shoes and think about how they would search for something.
Set niche hashtags
Also important: Do not set global hashtags. So, for example, as an agency to put the word online marketing. The word is much too big and also international. With such a big term, there are way too many posts per second and you will disappear in the middle of all those posts. Use more niche hashtags to increase the chance of your post being seen at all. Of course, you don’t have the chance to reach millions of users directly with just one post. But your chance increases to reach a smaller amount with high probability.
Same content on multiple platforms
For some time now, Facebook has also been offering a Story function. Unfortunately, these stories haven’t gone over quite as well as the Instagram stories. Still, it’s worth posting something on Instagram and then on Facebook. Since both channels belong together, you can reach even more people with the same content. Originally, Snapchat presented the first Story feature. In the meantime, however, the platform has become less popular in Germany, so that Instagram Stories are becoming increasingly important. If you want to pursue a strategy of offering the same content on several platforms, you must first make sure that they serve the same target groups. Social media is a complex topic that everyone implements individually. Once you have found your personal strategy, you can successfully implement your goals with the help of a few tricks and various tools.
Want to craft successful Instagram stories?
Marketing agencies like us can help you generate reach and achieve your goals with the right strategy. After an initial consultation, we can make your Instagram account successful through analysis and optimization.
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