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In this video, we look at the difference of the user interface design and the user experience design:
The User Interface Design
Let’s first take a look at what exactly User Interface Design is: User Interface Design focuses on the visual design of digital applications, such as apps or websites. A good user interface has a high-quality design on the one hand, and on the other hand, the brand message and the goal of the application must be conveyed visually. As the name suggests, interface stands for the interface through which users interact with the application. The point of interaction in UI is the user interface. The point here is to ensure intuitive use. UI is the foundation of the user’s experience through the concept and visual representation of the content and layout. The user interface must build trust and communicate the brand’s values.
The user experience design
Here, the focus is on designing the experience a user has with a digital product. UX is based on various factors. On the one hand, it is about usability and on the other hand, it is about the feeling a user has with the application before, during and after use. The goal of UX is to make the experience the best possible for the user and to satisfy the user’s need.
The differences between UX and UI
UI design creates the interface that is engaging and interactive for the user, and UX design identifies and solves user problems. UI design is about the visual interface and UX design is about the overall user experience. However, the important thing is: UX and UI go hand in hand. Both disciplines are interdependent and difficult to consider separately. UX design focuses on the feel and UI design focuses on the look of a digital application.
eBakery helps you with uniform design
We hope we could help you with this video. If you have any questions, please feel free to contact us via the contact form. Especially in the context of our work as a corporate design agency, we can also help you with the optimization of UX and UI.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
