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As a content format, videos are becoming increasingly important. Around 400 minutes of video content are uploaded every minute worldwide. This alone shows that to the video, of course, measures are important so that they can be found at all. Therefore, we will now show you what you can do to optimize videos in Google search.
In this video, we’ll show you how Google serves up video content and what you can do to make your videos more discoverable:
In Google’s search results, videos can be found in different formats, which is why videos are
- In the search results
- Under Google Video SearchIn Google Images Search and
- and can be found on Google Discover.
So let’s first take a look at how Google rates video content:
Here it is important to know that Google always indexes a video in combination with a whole page. So Google not only rates the video, but also the page where the video can be found. With this, you want to play out only the most important content to users. Therefore, you should pay special attention to the following things so that Google will rank your video better:
- The content of the web page where the video can be found
- The quality of the video
- Links
- And structured data
Here, the content of the page where a video is placed plays the most decisive role in where a video is played out in Google search.
Make video content more visible
Now the question remains how you can make sure that you are found better. We have 5 tips for you. Let’s start with the first one:
- To make it as easy as possible for Google to understand the content of the video, you should choose only video file formats that Google supports.
- Always create a thumbnail for your videos. This not only looks better, but also ensures that users click on a video.
- Optimize the URL, title and description of your videos with the appropriate keywords.
- A video should always be as easy to find and play as possible on your site.
- Always provides a video sitemap. Here you can also enter metadata for the video.
eBakery helps you with YouTube SEO
These were our 5 tips for Google Video SEO. We hope we could help you with this video on YouTube. For example, we have many years of experience in YouTube SEO and can advise you on how to optimize your videos. If there is interest in this, contact can be made with us through the form below.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
