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Google is the most used search engine in the world. Google is also used every day to search for the latest news. As top news stories from Google News get more visibility, listing is an effective way to generate more reach to your website.
In this video we show you how to list your website on Google News:
What is Google News exactly?
Google News collects news from all over the world and compiles them. Here you can search for specific news or you can have Google create a personalized news overview for you. In addition, you can have messages on selected topics sent to you by mail at set intervals and also filter by specific message types or regions.
More reach = more traffic
The biggest advantage for you is the increase in reach, visibility and traffic. In addition, the listing in Google News strengthens the trust that users have in this content. But how do you get listed?
Here, it is no different than with the listing of classic Google search results: The most important thing is that Google’s guidelines must be followed. These include the following things:
- The content: This must be current, interesting and relevant. Tips and purely informational content such as guides have no place here.
- The authenticity: content must be authentic, well and properly written. User experience also plays a major role here, as the content must not contain too many disruptive factors such as advertising.
- Trust: The content should be trustworthy, represent a clear opinion and be based on expertise. It is also important to include the author’s address and name.
Best familiarize yourself with the full Google News guidelines so you can comply!
Other tips to get listed on Google News are these:
- A clear news subdomain: Such as ebakery.com/news
- For each news article, a descriptive URL should be created in which the topic is displayed
- Your content should load quickly and be easily accessible
- The content should offer added value for your readers and be free of advertising
- Your content should always be up to date and published continuously
- Content should be easy to share and also easy to read.
Additionally, submitting your website through Google’s Publisher Center offers other benefits, such as getting listed in Google News easier and faster.
Content must have news character
The important thing is: Google only accepts news content. So, as I said, make sure your content is current, relevant, and authentic, and that you follow Google News guidelines.
Hand in hand with Google Ads support
When you optimize your website for Google News, you should also always keep an eye on the Google Ads that are adjusted accordingly. eBakery is happy to help and support you in questions around Google Ads support. If you want to contact us, just fill out the form below.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
