The Corona period in particular has revealed the importance of online commerce for businesses. More and more customers are using the Internet to make their purchases online. While this trend is not new, it has been allowed to increase due to government-imposed lockdowns. Today, online retailing also encompasses industries that were not previously affected by this trend in the usual strength. Three sectors in particular are worth mentioning here.

First, of course, is the food trade. This example shows very well how online advertising works. As people were forced to do their grocery shopping online due to many external circumstances (such as lockdowns or travel bans).

How new industries celebrated success through online marketing

Interestingly, however, this period also opened up the opportunity for new entrants to the market, which had taken a lot of business away from the existing grocery chains. However, customers became aware of this offer on the Internet and did not learn about it on the street. The competition has placed ads on Google or social media and customers just became aware of your offer. Of course, providers also relied on organic visibility through SEO to reach new customers. For certain keywords, SEO management was actively pursued that the provider has also become visible in the results pages on Google. SEO is therefore of central importance to companies for their operations or for brand building.

How to increase visibility on Google

Visibility has thus been significantly increased. The pharmaceutical trade and the education sector were also affected by this trend. Since both providers were also relatively new to the market, they proceeded in a similar manner. The education sector in particular spawned new companies that offered, for example, tutoring for the masses. In many cases, the companies were founded shortly before the crisis in the first place and have thus experienced a meteoric rise.

Turn to professionals

To increase visibility on the web, SEO is clearly the best tool for your business. It is an important way to communicate with Google and other search engines. This can also increase the relevance of your website for users and their search queries.

Do you have questions or need an individual offer? Do not hesitate to contact us.


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