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Instagram SEO Keyword Feature
Keyword search for Instagram is coming
The Instagram SEO Keyword feature is a new feature that will allow you to search for images, videos and channels based on keywords. What to consider for your Instagram SEO, you’ll learn in this Instagram tutorial.
Pinterest vs. Instagram - similarities and differences
The two major image networks Instagram and Pinterest are similar in many ways. This allows images to be uploaded to both platforms, which can be viewed, commented on and shared by registered users. But where these two social medias have differed so far is their search function. This means that the search engine is simply structured differently. Pinterest allows for keyword-based, topic-specific searches, so if I enter the right keyword, I can find the right images. On Instagram, it was possible to search for people or even hashtags, which also displayed topic-related results. The difference, however, is that aside from the account name, no other keywords were considered in Instagram’s search engine. This will change in 2021 and thus represents a serious innovation that we can use to our advantage.
Instagram SEO Keyword Feature Coming 2021
So far, the average lifespan of an Instagram post is about 21 hours. This means that if your post has not gone viral and is one of the top posts for this hashtag, it will disappear after only a few minutes in the vastness of the hashtag feed. Through keywords in the photo description, this can then no longer be located, unlike it is bspw. would be the case with Google. However, that may change in 2021, which would massively increase the meaningfulness and value of the description under a picture on Instagram. What does that mean for you in concrete terms?
Instagram SEO Keyword Feature - What you need to keep in mind
Tune your Instagram bio to your theme. The general rule is to keep your bio as clean as possible so that a new profile visitor knows what your Instagram channel is about in 2-3 seconds. That means your main keyword should appear in this upper area, because in the future this will be taken into account in the Instagram search engine. That means something like “weight loss tips”, “fitness channel”, “videographer”, “social media advice” or similar comes in here. Thus it is made easy for the searcher bspw. to find the respective service provider in its proximity, if the SEO area is then also used by you correctly.
This new feature has already been tested in Canada, Australia, New Zealand and Ireland, but may very soon be active for Germany as well.
The question that arises is: Will hashtags lose relevance in the future and SEO texts be the future of Instagram?
eBakery helps you with your social media optimization
Unfortunately, we cannot answer this question, but can only speculate. But what we can do at eBaker is advise you on social media issues. If you want to optimize your Facebook page or other social media channels, please contact our social media experts and make an appointment directly.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
