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Shopware 6 B2B Suite
The solution for your B2B online store
The Shopware 6 B2B Suite put under the microscope.
How do you get access to Shopware B2B features? What benefits do you expect from this? And how can you configure your Shopware B2B store with it? All that in this blog article or screencast.
Benefit from B2B features with Shopware Enterprise Edition
This article is about the Shopware store system, to be precise Shopware 6 in the Enterprise Edition. In addition to the many extensions that are already included in the Professional Edition and the fast 24-7 support, you also get the opportunity to use the B2B benefits and thus meet your commercial customers. In this episode we will demonstrate how to do this, what the advantages are and how to configure the whole thing.
Shopware 6 B2B Suite - What is B2B?
For the absolute beginners who don’t know what to do with the term B2B, we recommend our “What is e-commerce” blog, where we break down the different types of e-commerce from B2B to B2C to B2E in more detail. Otherwise, let’s now deal with the four points that allow us to use the B2B Shopware 6 extension module.
The Shopware 6 B2B Suite offers you these advantages
We can make the role and rights management more precise, i.e. assign more precisely which employee is responsible for which area and thus also provide the visibility and editing rights. On the customer side, B2B orders will be more frequent and mostly limited to the same products. Therefore, uncomplicated, simple and fast ordering processes must be provided, which is also done with the B2B extension. Quick orders can thus be carried out via CSV or XLS file. Probably the most present topic when it comes to B2B is the price presentation. Individual discount scales and the creation of different customer groups play a decisive role in pricing. With Shopware 6 it is therefore possible to design price information individually.
But how do you get access to Shopware’s B2B suite?
There you will find the appropriate plugin
If you are an Enterprise customer, the extension is available as a plugin. That is you go to settings > system > plugins and purchases. There you can then download the B2B Suite and then install it in the “My Plugins” box. Once this plugin is installed, you just need to activate it with the toggle switch. But now let’s take a look at what advantages this gives us.
Shopware 6 B2B Suite - Debtor vs. sales representative
You can assign roles to the customer profile. Either as a debtor or field representative. To accomplish this you would go into customer management. If you want to know more about order and customer management, we recommend you to read the corresponding blog. If you are there, in the configuration of a particular customer, you will now get the B2B configuration with the B2B module. By going to “Edit”, you can check the box for Debtor or Field Service Representative. Only one goes at a time.
In this case, the customer is the central administration account of a store customer. There, his company organization is mapped and various employee accounts, as well as individual budgets and quotas can be created.
How is the sales representative different from the debtor?
Sales representatives, on the other hand, are accounts for employees of the store operator to whom accounts receivable can be assigned. This then gives them direct access to the customers’ store accounts. This is how it would look in the frontend if you were logged in with your debtor account. There you are currently in the dashboard with which you get an overview of the possible functions. But you can also, as just mentioned, in the “Company” section, manage roles and contacts including permissions, view your statistics, make a simplified quick order or more and view, edit, accept or reject offers.
If you want to take a closer look at the individual functions, there is a very detailed guide to the B2B Suite customer account functions in the Shopware doc.
Who is the Shopware 6 B2B Suite suitable for?
What e.g. is a very important function that we haven’t touched on yet are the release processes. A release process regulates the order level per employee. If the order exceeds the set budget, it is sent to the next higher person in the hierarchy for approval. Thus, careless mistakes can be prevented. So who is the B2B Suite suitable for?
Basically, the Shopware B2B Suite is interesting for all merchants who are planning a high-turnover B2B online store and would like to offer special services that make sense for business customers. The ever-increasing share of online purchases for commercial purchases, material procurement, etc., naturally plays into the cards for this. Enterprise use does involve license costs, but given the bright prospects and growth rates that B2B commerce promises for years to come, this investment is certainly worth it. Store operators with Shopware Enterprise Edition or retailers who have been operating exclusively offline and are looking for the right technical infrastructure to offer their increasingly net-savvy business customers more convenient shopping options in the future should seriously consider Shopware 6 B2B.
For questions about Shopware 6 B2C or B2B contact eBakery
If you still have questions or need help setting up your Shopware B2C or B2B store, feel free to make an appointment with the experts at eBakery.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
