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Shopware 6 SEO tips for migration
This is what you need to keep in mind when updating
In this video, we’ll give you Shopware 6 SEO tips specifically for migrating from 5 to 6. Since the update is more like a migration, this presents particular challenges for online retailers. So that you don’t lose visibility and rankings on Google, we give you 6 tips that you should consider in advance. So it’s best to watch the tutorial until the end.
Shopware 5 update to 6
Since Shopware 5 is still supported until 2024, there are certainly still active Shopware 5 stores that will soon have to be emigrated. However, an important aspect that must be taken into account is search engine optimization, i.e. SEO. Why this is so important in this case in particular and why all other store operators of systems other than Shopware can also benefit from the video, you will learn in the following article.
Shopware 6 SEO Tips for Migration - Why do you need to pay attention here in particular?
But why is the SEO aspect so crucial, especially with the Shopware 5 to Shopware 6 update?
In short, because it is more of a migration, rather than an update. That means it’s more of a relaunch of your store, rather than a simple version change. By the way, you can also see how the whole thing works in our migration video. On the one hand, this creates opportunities, as Shopware 6 offers new possibilities to better link content and products, which ensures internal linking, which in turn benefits your findability on Google. On the other hand, however, there is a risk that important content and technical settings will be forgotten. It is therefore important to deal with the question of which content and settings should be adopted and which need to be changed at an early stage. That’s why we have 6 tips for you to secure your visibility on Google.
How to find out which content ranks
The very first thing to do is to find out which of your content is ranking at all, i.e. which content has relevant rankings in the SERPs. One of the most important tools here is Google Search Console. In this all relevant data of your domain related to Google are displayed. You can find out more in our detailed video. Another method to see which content is indexed at all is the manual search through search operators. After all, your content includes not only product and category pages, but also images, videos and PDFs. So you can e.g. just search for PDFs for your store on Google by entering your domain and putting filetype:pdf behind it. This will show you all indexed PDF documents for this domain.
Shopware 6 SEO Tips for Migration - Tip #2
Once you have an overview of the content that must be included, you should start thinking about a new structure. Especially here it makes sense to get advice from an experienced UX and UI agency. How, where, and in what form content is presented and placed can have a significant impact on your conversion rate and, ultimately, on your sales. Two classic examples of this would be that the most important information about your store is not displayed directly at the top of your home page and that your store is too cluttered, i.e. your category overview is far too extensive. This must be identified and remedied before migration.
Why is a keyword analysis necessary?
But the opportunity of a store relaunch is not only to maintain visibility, but also to improve it if necessary. Therefore, our tip 3 would be to perform a keyword analysis. This alone could fill a video of its own, therefore briefly touched upon. In doing so, one looks at which search terms are relevant. The factor is determined by the search volume and the share of the competition. So, if many people enter the search term “men’s shoes”, it should also appear in your search. However, if the competition is too great, long tail keywords can be formed from them.
Shopware 6 SEO Tips for Migration - Set Up Redirects
Another technical tip is to secure your existing rankings with 301 redirections. These are redirects. This means that the new content remains accessible via the old URL, which does not change anything for Google and your rankings remain the same. This would not be the case if the new content was assigned a new URL all at once. So pay special attention here.
Why you should monitor everything regularly
Our tip # 5 is therefore monitoring.
Not every smallest individual case can be considered in advance. Every relaunch involves risks. That is why it is all the more important to recognize errors during the process and to react to them quickly. A classic error would be a 404 error, which means that the page cannot be called. This can happen if URLs were redirected incorrectly. For the rankings, the decisive factor here is how long the error status is maintained. The longer the old URL displays the 404 error, the less likely it is that old rankings will be quickly regained. Therefore, tools like Google Analytics, the Google Search Console or crawling tools like Streaming Frog help here, for which we have already made our own video.
Shopware 6 SEO Tips for Migration - Summary
In summary, this leads to our tip #6: Find a holistic partner if possible.
You have now seen for yourself from the video that the Shopware 5 to 6 migration is not a normal update and is therefore equivalent to a relaunch, which brings some challenges with it. These go beyond Shopware Knowledge.
Here, knowledge of design, UX and UI is required, as well as theoretical, but also technical SEO knowledge.
So if you don’t have this knowledge yourself, then we at eBakery are happy to support you as a holistic eCommerce and Shopware agency.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
