TikTok SEO for your business

TikTok SEO in the broadest sense means optimizing your video content on the social media platform TikTok so that your video is played out as often as possible for your target audience.

For those who only see question marks flashing at the term TikTok – TikTok is a video platform for Android and iOS. Originating from China, this video portal is best known for its lip-sync videos and music and dance videos.

This app evolved from its very popular predecessor Musical.ly.

 TikTok SEO Basics

To understand how we can optimize our video content, we first need to understand why we should use TikTok for our business in the first place.

On the one hand, this platform is emblematic of current affairs – eye-catching, colorful and entertaining. With attention spans continuing to minimize, TikTok can be seen as a response to this.

In 15-second clips, the content creator must convince the viewer and entertain in any case.
The first 2 seconds are the most important. You have to cat the user so that he absolutely wants to watch the rest of the 15 seconds.

The statistics also show that the zeitgeist has been hit exactly with this app.

In the last quarter of 2019, only WhatsApp was downloaded more frequently. Thus, TikTok has been the second most downloaded app this quarter. The 1 billion downloads worldwide prove the prediction that TikTok is becoming more and more relevant.

Use hashtags correctly on TikTok

With hashtags, we can categorize who our target audience is and reach exactly the right people. The TikTok algorithm works in such a way that people who have subscribed to a particular hashtag will also see that content in their home feed. Therefore, keyword research for your domain is fundamental and the most important TikTok SEO tip.

But what are the points to consider when doing TikTok keyword research?      

1. Uses so-called long-tail keywords with a call volume of less than 100,000. A long-tail keyword would be, for example. #digitalmarketingtips instead of just using #marketing
2. After some time, change the keywords of your previous posts so that the TikTok algorithm will display your old posts on these hashtags as well.
3. Additionally, use a few short keywords with a high search volume, which fit exactly to your main topic
4. Combines these long-tail keywords with the high-volume keywords in the ratio 70:30.

Besides content creation, what other ways are there to improve your TikTok SEO?

Hashtag challenges are a great way to promote your business.

Companies such as Gymshark, Guess and the fashion brand MAC have already shown that these methods can be promising. Users are encouraged to perform a certain action with a hashtag. With the hashtag #machdichzumotto, a campaign was launched by the German retail company Otto. This campaign is about publishing funny videos in which users put their foot in their mouth or start funny actions. With 180 million views, this advertising campaign can be chalked up as very successful.

Are there Paid Ads options besides organic TikTok SEO?

There are three different types of TikTok Ads:

• Brand Takeover Ads
• In-Feed Ads
• Sponsored Hashtag Challenges

Brand Takeover Ads are advertisements that users see as soon as they open the app. This ensures that these ads are actually visible and must necessarily be consumed by the user.
So far, one has to expect prices between 50,000 – 100,000 US dollars for such a campaign.

In-Feed Ads are quite affordable at $10 per CPM. However, these are only displayed in the video queue, i.e. your video feed, and can theoretically simply be swiped away.

Probably the most expensive advertising campaign on TikTok that you can use to increase your visibility and reach besides organic TikTok SEO is the sponsored hashtag challenge. $150,000 for 6 days seems like a lot of investment at first glance.

However, if you then look at the results, such as, for example. Taco Bell, which increased its sales by 64%, or Calvin Klein, which generated ten times the advertising campaign in 24 hours, then the sum is put into perspective.

TikTok the rising social media star?

The figures mentioned sound very promising – 180,000,000 views on the Otto advertising campaign, a tenfold increase in the advertising budget in just 24 hours and 1 billion downloads worldwide. Many users who are young, dynamic and ready to interact. If that defines your target audience, then you shouldn’t disregard TikTok as an advertising channel.

If you don’t have the capacity to revamp your TikTok SEO and would rather rely on experts, then make an appointment directly.