What is Google Trends?

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Google Trends shows how many search queries were made in relation to the total search volume in a given period. This makes the interest of users visible, which is very interesting for SEOs and marketers. Because with the help of Google Trends, search queries can be evaluated, analyzed and classified over time. The most frequent search queries for specific regions, time periods or in general are displayed. Through this information, the search volume, certain trends and the popularity of a keyword can then be better evaluated and understood, which in turn allows forecasts to be made for the future.

In this video, we take a closer look at what’s behind Google Trends:

The most important functions of Google Trends

The current trends and topics are currently displayed on the Google Trends homepage and the most popular search queries in the world are also documented here in real time. In addition, SEOs can use Google Trends not only to find out about terms, but also to compare similar search terms and synonyms.

The Explore function

For search engine optimization, the Explore function is the most important. This gives Google the opportunity to track search interest for a particular keyword. Thus, the interest in the keyword can be tracked historically up to 2004, but also to the minute in the last few hours. However, the search volume is not given here in absolute numbers, but in relative values, where 100 is the highest value. The number 100 expresses the highest search interest. Other values in the graph show the relative value compared to the peak value. In the diagram you can also use the following filter options:

  • Region: Here you can choose whether you want to see the worldwide map or the individual countries.
  • Time period: Various time periods can be narrowed down here
  • Categories
  • Web Search: Here you can select whether the chart should display web searches or also integrations of universal searches such as Google News, Google Images or YouTube.

eBakery helps with Shopify SEO

Google Trends is therefore a tool that SEOs and marketers can use to identify keywords that will be increasingly searched for in the future. With the help of the tool, online stores and blogs, for example, can be optimized for certain keywords to get more traffic in the future. eBakery is happy to help in the area of Shopify SEO, for example.

Do you have questions or need an individual offer? Do not hesitate to contact us.

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