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The abbreviation SEM is derived from the English term Search Engine Marketing, which means search engine marketing. SEM is a subfield of online marketing and deals with measures to improve the visibility of websites in search engine results.
In this video we show you what the term SEM means and where the difference to SEO and SEA lies:
But what exactly is search engine marketing?
SEM is composed of a number of techniques, strategies and tools, all designed to optimize the visibility of websites with the help of search engines. These measures can be divided into SEO (search engine optimization) and SEA search engine advertising. The goal is to appear more and more frequently in potential user search queries.
Frequent confusion
Incorrectly, the term SEM (Search Engine Marketing) is often equated with search engine advertising and search engine optimization. But in fact SEM combines these two disciplines, because SEM is about the general marketing of a company via search engines.
Hardly any user nowadays enters the URL of a company or a website. To search for a website, the majority of users simply type in a keyword on Google. It has become all the more important for companies to have their website found via a search engine. The rule here is that only those who are at the top of the search results are seen, and that is precisely what search engine marketing is all about. One tries with paid and unpaid measures to achieve the best possible placement on the first Google results page.
So you can say: SEM (search engine marketing) = SEO + SEA
This is because SEA is the generic term for all measures undertaken through search engine optimization and paid advertisements in order to rank higher in a search engine. It is, among other things, an important building block within the framework of what we as eBakery can offer our clients in the area of performance marketing. Feel free to contact us if you have any questions.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
