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With ads on mobile devices, you can reach users when they are on the go. In this article you will learn how to place your ads only on mobile devices like smartphones.
If you want to run Google Ads ads exclusively for mobile devices, you need to use negative bid adjustment. Here you reduce the bid for “COMPUTER” and “TABLET” by 100%.
Negative bid adjustment for computers and tablets
In the bid adjustment you can “INCREASE” and “DECREASE”. If you want to run Google Ads ads exclusively for mobile devices, you need to reduce the campaign-level bid adjustment for computer and tablet to -100%. You can still use the bid adjustment for locations and the bid adjustments via the advertising scheduler (day, hour).
Optimize Google Ads for mobile devices
When you create a text ad and extensions, make sure that it is now optimized for mobile. The caller extension or app extension are suitable extensions to increase the ads. For the Final URL, pay special attention that the URL entered is optimized for the mobile device. A responsive web design can already help here, but you should optimize the landing page for mobile devices – here it can be a good idea to copy the landing page for Google Ads and use an optimized landing page for mobile devices – but be aware of the issue of duplicate content.
If you have any further questions about running Google ads, feel free to contact us by phone, email or Facebook.
As an SEA agency, we support you in search engine advertising and optimize your Google Ads and Bing Ads campaigns for you.
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