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We cover all your e-commerce needs! Our range of services extends from online shop systems to ERP systems, marketplace connections and online marketing.

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References

References

Instead of projects, we prefer to talk about success stories! Browse through our customer references and discover what the press has to say about us.

DEIN-SPORTSFREUND.DE
"Thanks to the courageous intervention of eBakery and their experienced handling of the JTL Wawi, they were able to help us quickly and unbureaucratically. My special thanks go to the employee Benjamin Lambrecht, who dedicated his Saturday evening to our shop and quickly solved the urgent problem."

UNICAT CANDY
"We were in a hurry to launch the revised version of our food shop and reach the German market. We are delighted to have found a partner in eBakery who was able to provide us with such a fast and professional solution to our challenge."

FEIN-GEIST
"We were in a hurry to launch the revised version of our food shop and reach the German market. We are delighted to have found a partner in eBakery who was able to provide us with such a fast and professional solution to our challenge."

WASCHGURU.DE
"The collaboration with eBakery was uncomplicated and ultimately led quickly to the goal. I knew in principle what I wanted, but I wasn't sure how best to implement the webshop. eBakery then showed me various options and ultimately the JTL shop was the result that convinced me."

AUST24.SHOP
"We are delighted with the solution-orientated and pragmatic approach, the extremely high level of motivation and availability as well as the personal and professional approach of the entire eBakery team!"

HAUSHALTSPARADIES.DE
"We felt well advised by eBakery right from the start. By using the JTL product range, we now have an excellent online shop system that is modularly expandable and enables various marketplace connections. Our multichannel strategy also gives us additional sales security in the current crisis."

tischdeko-shop.de
"We chose eBakery as our JTL service partner because they have many years of experience in precisely this specialised field. Our shop and order processing are very stable. My special thanks go to Mohamed Ali Oukassi, who personally took care of the JTL-Wawi setup."

SMOKE2U.DE
"The eBakery team has supported us in a professional manner right from the start. With our broad-based JTL online shop, we now have an optimal addition to our store network and feel well equipped for the future. Especially in the current corona crisis, we can already benefit considerably from the solution."

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Recipe for success

Recipe for success

Every successful e-commerece project requires a great deal of expertise. Our philosophy is not to keep this knowledge to ourselves, but to share it. You can find interesting tutorials, downloads, tools and much more here.

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3. July 2020

eBay SEO Title: How to create the perfect SEO title

The eBay title is the item description, which must be deposited as details of the offer. According to eBay, the item description may contain 80 characters.

Offers with a meaningful item description are better found by buyers. Describe exactly what your item is about. Use words that buyers would use when searching for your item.

eBay SEO Title

After you have selected the appropriate eBay category for your offer, the other details about the offer follow – item description and subtitle. For your listing to rank satisfactorily, proper category assignment is mandatory. eBay titles are one of the most important elements of an eBay listing, even more so than your eBay template. According to our own research, an eBay title contains an average of 65 characters and 12 words.

First and foremost, eBay item descriptions are important to improve discoverability. Using relevant keywords (search terms/keywords) is crucial to ensure that your eBay listing is optimized for eBay’s search engine algorithm, Cassini.

Keyword analysis and research

In the run-up, deal with the keyword analysis and keyword research for your own offer. There are a few keyword tools and, among others, the eBay Suggest feature.

The eBay Suggest is the suggestions within the eBay search. This provides, in addition to the frequent search terms, also matching category to the search term.

Keywords in eBay title

When the keyword research is complete, the keyword with the highest priority belongs in the eBay title – in which position is less important here. But it should happen in logical order and necessarily in correct spelling. Other important keywords include item specifications.

Create a long eBay title

You have 80 characters! It’s been proven that longer eBay titles increase conversion rates. This is due to the fact that buyers can get the maximum amount of information relevant to their purchase decision before clicking on an offer. Do not use
acronyms
and adjectives like cute, sweet or even new.

But, don’t use keywords to decorate your eBay title with keywords, use them only when they make logical and syntactical sense.

Item specifications in eBay title

Be sure to use item specifications in the eBay title. The information you should use varies from offer to offer and should be, for example, clothing and shoes the size, measurements, color and collection, if any. Other item specifications could be manufacturer, model number and condition.

As an example, I have taken a car tire from eBay. The item specifications such as tire width, tire height, radial tire, load index, and maximum allowable speed, among others.

This is the absolute basic information for eBay’s search engine algorithm, which decides which listings to display for which search queries in order to index and match your listing with the most relevant search queries.

eBay SEO Title

correct category
relevant keywords
relevant article specifications
80 characters or as long as possible
do not useacronyms
correct spelling
Capitalization

P.S. Capitalization in eBay Title. We recommend capitalizing the first letter of each word in the title to make it easier to read. Also, consider fully capitalizing words for emphasis if they add value to a potential buyer’s needs.

We will gladly take over the creation and optimization of your products on eBay. You can also contact us at any time on the subject of eBay advertising!

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Ali Oukassi

Mohamed Ali Oukassi ist Gründer und Inhaber von eBakery. Er hat mehr als zwölf Jahre Erfahrung in der E-Commerce Welt. Mit seinem Team aus Experten kann er jeden Bereich abdecken und lebt den Full-Service-Gedanken, egal ob es um die Erstellung / Umstellung eines Shops, die Berartung hinsichtlich des richtigen Shopsystems, Marketingfragen, SEO oder auch das Thema Social Media Integration geht. Gut vernetzt und mit einem leistungsstarken Personal im Rücken, nimmt er sich jeder Herausforderung im E-Commerce an.

eBay SEO Title: How to create the perfect SEO title