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eCommerce Facebook Group![LinkedIn Ads – How to place LinkedIn ads [Anleitung]](https://ebakery.de/wp-content/uploads/2021/06/linkedin-ads.jpg "LinkedIn Ads – How to place LinkedIn ads [Anleitung]")
LinkedIn Ads
How to successfully place Linkedin ads
In this LinkedIn Ads tutorial for beginners in German, we will show you how to successfully advertise on LinkedIn. We’ll explain what campaign goals there are, what to look for in your target audience, and what ad formats are available. All that in this LinkedIn tutorial.
Preparations for placing LinkedIn Ads
First, log in to LinkedIn and click Marketing in the upper right corner to be redirected to the Campaign Manager. Now you start a new account, name it and change your currency. You can already enter your company page here. Next, you’ll create a campaign group. Names them and sets either only a start date or already an end date. Click Save and click on your campaign group.
LinkedIn Ads - The campaign goals
You will be redirected to the campaigns and click on Create Campaign. Double-check that it is the correct campaign group and click Next. You will now be redirected to the destinations. Here you can choose between three areas: Awareness, Consideration and Coversions. You should know that the prices are getting more and more expensive from left to right. Awareness is used to strengthen the perception of a brand. Consideration campaigns have the goal that the target group actively performs a desired action and is thus forwarded to a landing page, for example.
The campaign goals under the microscope
In Consideration, you can choose either website visits, engagement, or video views. Website visits would be the right choice when it comes to clicks that lead customers to your website. Engagement has the goal of eliciting some response to your posts. For example, users should click on the ad or react to it in some other way. Video views work according to the cost per view principle. Videos are also included with other campaign goals, but only this one gives you the cost per view option. The conversions section has lead generation as its goal. The campaign goal lead generation is the easiest way to attract new customers on LinkedIn. For this purpose, forms are used that are filled out beforehand with LinkedIn profile data. The next selection option is Conversions. This is about actions on your website, such as downloading a whitepaper or filling out a form with the goal of generating leads.
Who is your target audience?
In the Campaign Goals section, select the goal that suits you and you will be taken to the next page where you will need to determine your target audience. Adds locations and the language here. You can also define the target group based on various characteristics, such as the job title, company name or industry. You make this selection in the “Who is your target group” section. When you have selected everything you need, you can keep your target group for later ads under Save template.
LinkedIn Ads - The display format
The next step is to select the display format. Here you can choose the format you want to use for your ad. You can find Sponsored Content formats, Message Ads or Text Ads here. Sponsored content formats such as Single Image Ads, Carousel Ads, and Videoads are displayed in the LinkedIn feed. Message Ads are sent directly to customers. Your ad will then receive this in your LinkedIn inbox. Here you choose a sender, a subject and have a maximum of 500 characters at your disposal. But to be successful, the rule here is: Less is more. You can also customize the message even more for the recipients with custom fields. Text ads are the simplest and have the goal of redirecting to landing pages or websites. They work according to the pay-per-click principle.
Setting the budget for LinkedIn advertising
Now we come to the budget. Here you have the choice between daily budget, runtime budget or daily and runtime budget. In the Schedule section you set the start of your campaign. You can also optionally set an end date here, which is advantageous because it allows you to keep track of your costs. Since LinkedIn allocates ad space through auctions, the success of your ad depends on which bidding strategy you choose. You can choose between clicks on the landing page or impressions. LinkedIn will take care of everything else for you automatically to achieve the maximum best result.
This is what your LinkedIn Ads will look like in the end
In the next step you can create your ad. The Campaign Manager previews Sponsored Content or Text Ads so you can see how your ad will appear. With Message Ads you can optionally send a text message to check your ad. The last step is to enter the necessary payment information. Choose between debit or credit card here and save it for future ads. Now you will get to a preview of your campaign and you can check everything once again before you place the ad. That’s all you need to know to run ads on LinkedIn.
For social media questions feel free to contact eBakery
Now you know how to successfully place your LinkedIn ads. If you have any questions, feel free to contact the experts at eBakery.
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