In short, the meta title (or meta title) is a component of an HTML document. Its purpose is to give a page a clear title. A good meta title is effectively the key phrase that represents the entire content and embodies it in a concise way. The meta title thus contains the main keyword combination, which makes the meta title essentially the most relevant component of SEO optimization. The meta title is ideally what your target audience is searching for on search engines like Google and the deciding factor of your page creation.

Why the meta title is important

Although your findability on Google depends on many other important factors, the meta title is the base and the factor that is least complicated. With a few moves and a few considerations, you can achieve a lot and even a niche site can achieve very good click-through rates with it. Before you even get into the topic of search engine optimization, you need to have internalized these basics first: The meta title is the tree and the other elements are the branches.

How long should the meta title be anyway?

Most search engines measure the meta title by pixel size. The ideal guideline is 70 characters including spaces. For example, Google shortens all titles that are too long, so you should really follow this guideline and leave nothing to chance. Your meta tag with your meta description is your signboard and the first element the user will see. That’s why you should take special care of it: The title you choose will already take up most of the usable characters, so you’ll have to come up with sensible and intelligent additions for the rest. The factor of letting too many elements of the meta title appear in other page elements can prove to be particularly fatal: Google does not react positively to this factor.

Spoilt for choice: How should I design my title?

In our more than 10 years of agency experience, one principle in particular has emerged: If possible, you have to concentrate on only one keyword or one combination. This keyword or combination should also appear as far forward in the title as possible. Also, each meta title must be present only once on your website, otherwise you will be penalized especially hard by Google. For example, if your store sells white shirts, then your meta page title should also have this keyword combination.

Other things to know

It remains to be said that only the correct meta data will make your offer visible. If you don’t carefully set up your meta-data, Google will create its own about you – with a result that is detrimental to you and your offer. Although all beginnings are hard, with search engine optimization you will eventually develop a better and better feel for your specific content and you can be sure that you will get better with each time. Until today, the topic of Search Engine Optimization (SEO) seems to be a closed book, but the only way to success is through a trial-and-error process that ends up being very rewarding for your business and your expertise.

What is the click through rate and why is it important?

The click-through rate is briefly referred to as CTR and means the rate of people who have actually clicked after an impression of your search result. Imagine that your search result is seen by about a thousand users: If something 20 of them click on your link, this means a click-through rate of about 2%. A good CTR value is directly related to your products and services and is something you should always strive for. Here you can check especially exactly which kind of meta title proves to be particularly effective and brings especially many prospective customers to your page. The ideal opportunity to sharpen your know-how and skills and get your foot in the door of the SEO game, whether you’re going for store systems like Shopware 6 or even WordPress SEO.

Positioning and the meta title

Before even picking your meta title, you should think about what your target audience’s thoughts and search goals are. In addition, you have to know yourself with which search words you want to be found by your audience in the first place. You can design your content and main topics according to these criteria right from the start and orientate yourself entirely along your desired market.

Formulations and titles

A small error or a misplaced checkmark, can deter an interested user from browsing your site. A good CTR rate is not a given and you need to top it off with a good website design on the side. The meta title invites your page sells.

Sources of error in the topic of SEO

Avoid all content that doesn’t say anything about your page content (words like “Hello” or “Home” can break your neck), delete all duplicate content from your page and know that space on Google is becoming increasingly scarce: Don’t be tempted to stuff your description with lurid terms and absurd special characters, these measures just look trashy to many potential customers and devalue you massively in their eyes. A too aggressive approach can backfire: It’s a fallacy to believe that more attention means more CTR or conversions, a tired smile from the recipients won’t do you much good. In the end, it remains to be said that you should invest a lot of time in the appropriate meta title, because it is just as important as your posts themselves.

Meta-Title: Summarizing and concluding

If there is one thing you should take away from this article, it is the information that the meta title must consist of the most important keywords and must achieve a good search engine ranking. As mentioned above, the meta title must not be longer than 70 lines. If you want to make it more effective, you should even shorten it to 55 and 65 characters. The title must not be gibberish or string keywords together meaninglessly, but please the eye with a pretty sentence or phrase. You also have to make sure that keywords that are strung together too often look spammy to Google and are sorted out. The search engines will always assign the greatest importance to the first word. Of course, spelling mistakes must be avoided and special care must be taken in this regard. It is very important that in the description, hyphens are avoided: instead of a hyphen you must always use this character here “|”. If you have any further questions about SEO, you can make a non-binding appointment with us: We have a lot of information for you and are already looking forward to meeting you!