Shopify SEO

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Shopify SEO

How to optimize your Shopify store

SEO Tips for Shopify

Shopify is the cloud store system for online retailers. Whether you sell online, on social media, or in a brick-and-mortar store, Shopify is the right solution.

As a Shopify agency with years of experience in search engine optimization, we support you from the implementation to the management of the Shopify store. On this page we would like to give you some helpful Shopify SEO tips.

Solid content management with Shopify

Shopify represents an instance in e-commerce as one of the most used content management systems in retail. To get the most out of your Shopify store, you need a partner who has your back and reveals hidden optimization potential. Because we at eBakery have over 10 years of experience in e-commerce, we are the Shopify SEO agency of your choice: we will give you all the tools and tricks you need to be at the top of the search results. You will not only get precise Shopify SEO fine-tuning and WordPress service, but also all the basics for your business success.

Why Shopify at all?

Shopify is the right content management system for those who demand flexibility and intuitive use. The software meets even the most demanding requirements and can be adapted to your needs in just a few steps. If you value an easy-to-use backend, Shopify will serve you just as well as if you expect a variation of tools: the standard version already has a variety of tools that will make your everyday life massively easier. Even if you don’t have strong programming skills, you’ll benefit from a clear and concise structure that has a variety of SEO features that can be maximized with the right Shopify SEO agency. No other CMS saves time and money like Shopify: we at eBakery will be happy to answer all your questions.

Shopify SEO and a variety of tools

Shopify is a web-based system that complies with all W3C standards and delivers the optimal customization options when it comes to design and layout. An excellent customer service is permanently available and assists you not only with technical issues. The CSS and HTML codes are completely in your hands and you have complete control over them. The possibility of connecting various POS systems is supplemented by a 100% secure payment gateway. Aesthetics meets functionality and user-friendliness.

Design and maintenance with eBakery

Besides a strong community, it is our e-commerce experts who will show you the way to success: We’ll help you get the financial most out of your online store and provide you with attractive templates and smart tools: Shopify SEO is especially handy because the software already has internal tools geared towards it. Our work as your Shopify partner is massively benefited by this and we own the ideal platform to play out our SEO strengths. As an official Shopware partner, we know exactly what the market demands and are able to lead you by the hand to your business success.

What makes Shopify SEO different

If you take a serious look at Shopify SEO, you’ll notice that store optimization is a bit different from other e-commerce platforms after all. Shopify SEO requires special focus on the URL structure and other data. However, with the right partner, you can overcome any difficulties that may arise. On this page, we will provide you with tangible tips on how to run ideal Shopify SEO and exactly what aspects you need to pay attention to. Effective Shopify SEO has the sole aim of increasing traffic and conversions. This is exactly where we come in and will eliminate all potential sources of error.

SEO Basics for Shopify

If you already know the basics of SEO basics, you can safely ignore this paragraph. For those who are beginners to Shopify SEO, we’ve summarized a few basics here: First, set up Google Search Console for overview, this way you’ll quickly learn which keywords your content is being found for and can focus on what really works for your store. Next, install Google Analytics: this software will show you how many users come to your site and in what way the interaction takes place. Now, to improve your arsenal, get Plug in SEO for your Shopify. With these tools, you already have a good foundation to start your

Shopify SEO URL: A summary

The domain, categories and products form the URL in your Shopify store. You can find the Shopify SEO URL under “Edit website SEO” – but before you create a category or product, you should carry out keyword research. The URL for the category should be descriptive, unique and short – the same applies to the product URL in Shopify.

  1. remove unnecessary (filler) words from the URL
  2. include relevant keywords
  3. pay attention to the reader friendliness
  4. use as punctuation or special character best the hyphen
  5. avoid capitalization in the URL
  6. use a trailing slash (/)
  7. avoid internal redirects
  8. use an SSL certificate (https://)
  9. pay attention to your top-level domain (trust)

Eliminate duplicate content

The problem with duplicate content is that you can hurt your store if you get indexed by search engines. You will not be immediately penalized by Google if the duplicate content is internal to the page, but if your content is found like this on a third-party or store URL, you may incur a penalty and be ranked lower. It is therefore of utmost importance to eliminate all duplicate content as quickly as possible. If you want to track down your duplicate content as quickly as possible, a tool called Copyscape plagiarism checker will help you very quickly. External duplications are thus very quickly tracked down and eliminated. But what about internal duplications? For this purpose there is SEMruh Site Audit. This tool tracks down all identical URLs with 100% reliability, takes a lot of work off your hands. By the way, in case of external duplicate content, it is also possible to contact the operator of the other website and agree on a change. But of course, because it is not always guaranteed to reach it, you should resort to this method only in case of emergency. Of course eBakery also helps you with duplicate content and is your partner for the maintenance of your website.

eBakery meets your text needs

You want to increase your ranking at any cost? Need the right keywords, meta descriptions and title tags? Our SEO experts will be happy to fulfill your copywriting needs and get your site ready to go. You will get customized meta elements that will give you that certain something and will let you pass the competition. The search engines will be able to read and rank your content crystal clear. You will be very happy about higher ranking as well as enjoy good traffic and appealing conversion rate. eBakery will make every description and title so that Google and Co. literally ask for it. Shopify SEO can take a lot of time, but our experts will not only assist you in this regard and ensure the carefree operation of your site.

Shopify SEO with eBakery

To explain all the finesses and details of Shopify would truly go beyond the scope of this page. If you have more questions about Shopify and Co, you should organize a no-obligation meeting with eBakery’s Shopify partners. All further questions will be answered comprehensively here. We are already looking forward to your message!

Shopify SEO Title and Description

The title tag and meta description is also very important in your Shopify store. With a good combination of title tag and meta description you can achieve a better CTR (click through rate).

The title tag is an HTML element used to set the title of your website. The meta description is one of the meta tags along with the title tag and the meta keywords. It is a short description of your website and should be between 140 and 150 characters long.

Do you have a question about Shopify SEO?

Internal linking in Shopify store

Internal links are especially important for user flow. Since links are among the most important ranking factors in Google’s algorithm, internal linking should not be limited to navigation. Internal links should be directly related to the read text and have a clear and understandable link text.

With internal links, the link power from the main page can be better distributed to all directories. It also makes it easier for search engines and users to find content. The ideal place for internal link is at the beginning of the page content, so that a click on the respective link can actually occur. The link target should always be linked with the same link text or keyword within the domain.

onpage-shopify-seo

OnPage Shopify SEO

In Shopify, there are other OnPage measures. One of the most important measures is an image optimization in Shopify. Besides the size, you should make sure that you add alternative text (alt attribute) to images.

  • pay attention to the surrounding texts
  • Image size, under 100kb if possible
  • Image compression with TinyPNG and others
  • Image format, Shopify creates different versions depending on screen size
  • speaking image URL (file name)
  • use your own pictures several times on the website, but …
  • Always use images in the same context

OnPage SEO means all measures that optimize your Shopify store. For a PageSpeed analysis we recommend PageSpeed Insights, check your website here for free. Another important tool for OnPage SEO is Search Console. Search Console helps you measure your website’s Google traffic and performance, as well as troubleshoot problems.

OffPage Shopify SEO

OffPage includes all external measures that are undertaken outside of one’s own website and focuses in particular on link building. Link Building. As an eCommerce agency we can support you strategically and operationally in link building.

Backlinks are still very important. Focus your outreach on building quality links from topic-relevant websites.

Link building(link popularity), such as through

  • Wikipedia
  • Google My Business
  • Entry in directories / directories

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Phone: +49 (0) 69173265820

Email: kontakt@eBakery.de
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