Shopware Agency
Shopify Agency
JTL SHOP 5 Agency
Gambio Agency
Magento Agency
WooCommerce Agency
PrestaShop Agency
Xentral Service Partner Enterprice
VARIO Service Partner
Odoo Agency
Amazon Agency
eBay SEO
Otto SEO
Google SEO
Google Ads
Social Media
Facebook Ads Agency
Instagram Ads Agency
ChatGPT Agency
Link Building Agency
Ecommerce Tutorials
eCommerce Podcast
SEO Tools
AI Tools
eCommerce Facebook Group
Shopify Update 2023
This changes with the Shopify February Update 2023
Shopify update 2023 brings a lot of new features. Increase conversion rate, checkout drag & drop editor, AI-generated storefront content, improved search, sell globally, sell on all channels, and more. For more on this, check out our Shopify tutorial.
Shopify Update 2023 - What's New?
One of the most popular store systems revolutionizes itself anew. Shopify has announced over 100 product updates as part of its “Editions 23” campaign, which include one-page checkout, as well as overall improved conversion rate optimization through smarter searches, faster load times and more innovative upscaling mechanisms. We will provide you with information about exactly these updates in the next episodes. That’s why it’s worth subscribing to the eBakery YouTube channel.
How to optimize the conversion rate
But first, let’s start with the measures Shopify has planned to optimize the store’s conversion. The first point is the speed. Through the global infrastructure expansion on the part of Shopify, even faster store access can now be enabled, no matter where in the world your customers are located. Logging in to the customer account can now be done quickly and easily via Shop Pay, without having to re-enter the password each time. If you haven’t heard of Shop Pay yet, click on the link.
Shopify Update 2023 - Smart Suggestion Search
But besides the speed and simplified login, there will also be an intelligent suggestion search. In order to meet both the user experience and the conversion rate optimization, there will also be an innovative upcalling display. This means that the customer is shown other interesting products that are generated based on the contents of his shopping cart. This provides for potential additional sales. But customers don’t just want a fast and smooth online shopping experience, they also want an entertaining offline experience. So not having to wait long for delivery. For this, “Shop Pay 2-Day Delivery” will now be integrable, which can also be awarded with the Shop Promise badge in the online store. But what is it exactly?
Shopify Update 2023 - What is "Shop Promise"?
A badge means “badge” in German, which in this case says a guarantee, hence “Shop Promise”. The customer is thus guaranteed fast shipping, which, according to Shopify, results in a 25 percent conversion rate optimization. And finally, we have the new one-page checkout layout. Since the checkout process is one of the most important steps of online shopping, special emphasis was placed on it.
But these are only the aspects that will lead to conversion rate optimization in the future.
In addition to the conversion rate, these points should be improved
In addition to this, there will be enhancements in global sales, B2B business, fulfillment processing, staff organization, customization, and several other aspects. We’ll go through that piece by piece in the next few episodes. If there is a topic of the “Editions 23” renewals that you would like us to cover in detail, please let us know in the comments. Otherwise, we at eBakery are happy to help you as a Shopify agency even with more complex matters. Our page is linked for you in the upper right corner.
When do the changes take effect?
Some of you may still be wondering when all the new features will be rolled out. Unfortunately, this cannot be defined with a date. Instead, it varies from feature to feature. The official Shopify YouTube team revealed the following in the comments: “[…]different features will be rolling out at different times. Some features are already available to merchants, some are still in preview, or are planned for a later date this year.”
Secure your appointment now
So if there is any newer information about it, if tools are already available, you will find out in our detail videos. Everything else is taken care of by our experts, with whom you can make an appointment here.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
