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Shopware 6 Blog
This is why you need a blog as an online retailer
Shopware 6 Blog - Overview
Today’s episode is again a Shopware episode, but watch out – because the beginning part might be interesting for every online merchant in general.
Today, we are looking at the topic of blogs for online retailers. This is not about blogs that could be interesting for online retailers, but about starting a blog in the store as an online retailer. First of all, this option is offered by almost every store system so far. That means regardless of whether you use JTL-Shop, Shopware or Shopify, you can implement it all the time. But first, briefly for general understanding, what is a blog actually?
What is a blog?
A blog is more or less an online journal. This means that one or more copywriters publish their own articles on a given website at regular intervals. As an example you can take the eBakery News section, which we have linked to you in the upper right corner. This is filled with new content pretty much every day and has one or two main topics – namely online commerce and online marketing. The blogs are always accompanied by videos, so that the reader can either choose to read only the text or to view the audio-visual presentation as a supplement.
I think that has already become clear what a blog is. But why should you start a blog now as an online retailer?
Shopware 6 Blog - Why do you need a blog as an online merchant?
There are several reasons for this, but of course there are also things that speak against it or are at least a hurdle. Let’s start with the positive aspects.
In a blog article, you can go into much more detail about a product or a problem that may arise during use. Doing this on the product detail page will scare off customers who only want to see the product and benefits listed briefly and concisely. However, the customers who then ask themselves: “Is the product vegan?” / “How exactly must the helmet fit?” / “Can I attach this mount only to the round or also angular railing?”, you can pick them up with a detailed blog article. That is, a blog can be solution-oriented, sales-preparing, and informative. So much for customer friendliness.
Better Google Rankings through Shopware 6 Blog
Especially these solution-oriented, local, but also sales-promoting search terms, such as “how does a riding helmet have to sit?”, “vegan berlin” or “test reports washing machine”, these cannot be covered in the store. By the way, if you don’t know what your customers are looking for or have assumed that but haven’t had success with it, check out our SEO Playlist. There we explain to you, for example. how to use keyword analysis tools like Google Keyword Planner to identify relevant keywords. Because in the end, it won’t do you any good if you write an interesting blog post but no one searches for it. What you need to be aware of, however, is that a blog is not a no-brainer. You need to deliver relevant content on a regular basis and you will benefit enormously if your content is shared. The keyword here is – External linking. These give you trust and strengthen your rankings in Google.
A summary of the pro and con arguments
Let’s summarize the advantages once again. Blogging is free in the first place and increases the likelihood of achieving relevant rankings on Google. You can use it to position yourself transparently as a retailer and provide insight into your company, enter into a customer dialog or discuss products and related problems or difficulties in more detail. Of course, the whole thing also provides content for your social media channel, which increases your reach even more. But are there also disadvantages? The whole thing costs time. Time that you have to tie to your leg or your employees, which then causes costs again. In addition, not everyone is comfortable with writing, and you can’t expect short-term success. This is where staying power pays off if you approach it with strategy and SEO knowledge. If you don’t have either, that’s no problem, because we’ll be very happy to help you with both. For several years we have been following the blog strategy ourselves at eBakery and in cooperation with other SEO measures we have been able to achieve number 1 rankings in e-commerce relevant keywords. So feel free to let us advise you. Now that you know why a blog can also be relevant for online retailers, let’s take a look at how to integrate it into Shopware 6. As always, several paths lead to the destination.
Shopware 6 Blog Plugins
A free variant is for example. from shapeandshift available in the Shopware Store.
The navigation here is the same as for your articles and categories. So you will find your way around very quickly. You can also use it to make the page in the editor as usual, as well as insert other media such as images and videos. The whole thing can be processed SEO compliant, which in turn can be monitored in the right column per SERP view. A paid variant would be Blog/Magazine from Shop Studio. You can rent this version for 9.99€ per month, which includes support from Shop Studio itself and the following features. Above all, the blog can be linked to the worlds of experience, which gives you even more creative freedom. You can schedule blog posts in advance and publish them at a later date. ElasticSearch, which we had already reported on, can also be used for search. This is a boon for you and your customers especially if you have accumulated a triple-digit number of blogs by now.
Shopware agency eBakery
But these are not the only options you have. There are several other blog alternatives in the Shopware Store. What are your experiences with it? Do you run a blog as an online retailer? Maybe even with Shopware? If so, which plugin do you use and how satisfied are you with it? Let us know in the comments and share your experiences with the community.
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Do you have questions or need an individual offer? Do not hesitate to contact us.
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