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Shopware Elasticsearch
The Intelligent Enterprise Search for your Shopware 6 Shop
This video is about the Shopware Elasticsearch or the Enterprise Search for Shopware 6. Where the difference between the two lies, what you need to use it and how it differs from the conventional search engine in Shopware, you will learn here.
Shopware Elasticsearch - The Intelligent Search
If you’re searching and can’t find anything, you can’t buy anything – this maxim applies to your online store and can be remedied with marketing measures such as, in our case, Shopware SEO, backlinks, product video marketing, social media marketing, etc. But if we take a smaller approach and apply the motto to our products and categories, an online store that is found but has poor usability can also be avoided very quickly. To avoid this, a high-performance, intelligent search should be used, among other things. How to use this high-end search function for Shopware 6, you will learn in this article.
The standard search reaches its limits
If you are not yet sure whether Shopware is the right choice for you or are still wavering between the Professional and Enterprise plan, then we as a Shopware agency are happy to help. We support you in setting up, optimizing and marketing. All further info can be found on the page at the top right. But now to our search. I think the advantages of a functioning search function in online stores are obvious. On the one hand, it is of course important to have a clear and plausible navigation, but if customers know exactly what they want, this is also an unnecessary time waster. It would be better if the customer would enter the first letters and get his result. Let’s take a look at this for a traditional online store with a community plan. Well, it doesn’t work out quite the way we imagined.
What can Enterprise Search do?
If we try this in another store, a performant search engine will look like this. Without having entered the whole word, we are already shown hits. For this purpose, the product is visually presented to us live next to it. So purposeful, intelligent and elegant. An error tolerance is also included in this. If you enter “Lof” instead of “Löf”, the spoon you are looking for is still suggested. These would be points that distinguish an intelligent search engine from a just-purpose-fulfilling search. Accordingly, the whole thing is also called Enterprise Search by Shopware. Let’s take a closer look at what else it can do. We can already see here that this is an enterprise extension, based on the enterprise price plan for Shopware 6.
What is Shopware Elasticsearch?
As the basis of this, an Elasticsearch is mandatory. But what is an Elasticsearch?
In summary, this is an advanced search and analysis engine that allows you to visualize data about products in real time. If you want to know more about Elasticsearch and especially the integration, go to the link in the Shopware doc on Enterprise Search. Otherwise, we are also happy to help you professionally. Another approach would be the Shopware Store, where Elasticsearch apps already exist. Once you have made sure that this is active and you have the Enterprise plan, you can download Enterprise Search from the Extensions and “My Extensions” section.
Shopware Elasticsearch configuration
The settings of this then look like this. General settings are displayed in the “Overview” tab and are configurable. A simulation of the search engine can be seen in the “Preview” tab and with “Boostings” certain products, categories etc. can be boosted, i.e. changed in the ranking. You can decide how many manufacturers, products and categories should ultimately be displayed in the preview search. The whole thing can be set more explicitly in the “Searchable information” area. This can then be used to specify which elements should be suggested, which should be prioritized and which should be hidden.
Shopware agency eBakery
The preview can then be used to simulate the respective searches. The higher the score, the higher the ranking. The ranking is calculated using Elasticsearch search algorithms. Boosting then gives you the opportunity to make targeted configuration options, for example, to display certain products higher up in the search results. This involves working with dynamic product groups for products. If you still have questions, let our Shopware experts advise you, should the shoe pinch with you in another place.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
