Backlink analysis

To make your website or store known, backlinks have always helped. Backlinks are in principle only links from one website to another. Probably the most famous site with backlinks is Wikipedia. What is important for good backlinks, you can read here.

Good backlinks, bad backlinks

Of course, if your website is new, no one knows it. An effective (OffPage) SEO measure is link building. This involves setting targeted links to your website on other, more well-known websites.

But there are a few things to keep in mind, because Google has an eye on it.

Good backlinks

Here we will give you some tips for good backlinks that will bring your website to the front:

High quality content

Does the website you want your link to appear on provide good, properly researched, in-depth content? Are they relevant to the topic and do they fit the theme of your page? If so, work toward linking. The best way to do this is to make a separate post on the site. This way you can introduce yourself to visitors, they will learn about your expertise in the field and a visit to your website will be likely.

Language, country, TLD

Here, too, Google looks closely. If you operate a German website (Top Level Domain .de) and write only German texts, it is unlikely that a Chinese website will link to yours. Therefore, look for websites that are also written in the language and hosted in the country that also corresponds to your website.

Good mix of large and small websites

If you have only a few backlinks and those are from large websites, Google may think that the links were bought. This would have a negative impact on your website, even if the links are justified. Therefore, make sure that even smaller websites link to you. And that these also fit thematically with yours.

Bad backlinks

The history of backlinks goes back to the beginnings of the Internet, even before the invention of web catalogs and search engines. Back then, backlinks were pretty much the only way to make your website known – apart from direct advertising or word of mouth. Then the web catalogs were created, where simply websites were listed, divided by topics.

When Google, Yahoo & Co. saw the light of day, search algorithms simply rated a website by the number of backlinks. If you are linked a lot, you must have a good website. This was also true until a few years ago, but search algorithms are also constantly evolving.

“Class not mass” came to the fore, and some website owners were amazed when their rankings dropped precipitously virtually overnight. What was the problem?

Link networks

Here, blogs, posts and forum entries are created automatically, where only the page to be pushed is linked to. These spambots are still around today and thus a nuisance for many blog owners. A post with generic content like “Very informative, well researched. You might also be interested in this…” followed by a link to a website that needs more visitors.

Link purchase

A still popular variant is the purchase of backlinks. Here there are such and such. If your backlink just gets listed on a page next to 100 others, that’s a bad buy.

Penalized websites

If website operators do not adhere to certain rules, Google can penalize these pages (link penalty). A backlink from such a site is also bad for yours, because Google assumes that you know each other and accordingly have similar procedures.

Backlinks from bad websites

Every website that is indexed on Google has a certain reputation. Through good SEO measures it rises, through bad ones it is pulled down. If the original site is already poorly positioned, due to poor accessibility or poor content, you are also hurting your search engine ranking.

Masked links

Via JavaScript it is possible to obfuscate links. Thus, it is not clear at the first moment where the link actually leads to. This is also penalized by Google.

Backlink analysis through eBakery

These were some tips you should pay attention to. However, there is a lot more to consider in the search for good and bad backlinks. Quite possibly, bad websites are already linking to you. These links must be identified and deleted. For this purpose, we are happy to perform an extensive backlink analysis to locate bad backlinks. Tools and years of experience in link building help us to do this.

To find out exactly what we can do for you, why not arrange a no-obligation consultation right away at www.ebakery.de/kontakt/?