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Social media audit
What is it and how can it help businesses?
This episode is about the“Social Media Audit“. We’ll explain what it is, why it’s important for companies in particular, and how a social media audit works. Than that in this online marketing tutorial.
How can a social media audit help you?
Perhaps many of you are active on multiple social media platforms and post content there regularly. But are you posting the right content? Are you investing your time in the right things? A social media audit provides these answers because it is a comprehensive analysis for all social media channels.Let’s first look at what exactly a social media audit will help you with:
- It helps to find a social media strategy to achieve your goals.
- It helps to discover trends on the platforms and grow through them.
- It helps to get the right insights.
- It helps to figure out what things are working and what things need to be changed.
Software solutions for data collection
So an audit gives you a good overall view of your social media situation. To create a social media audit, you’ll need to look at a lot of data. Various software solutions are also offered for this process. If you don’t have a suitable software, you can also collect them manually. Each platform offers insights or channel analytics that make it relatively easy to get the right information.
Keep in mind these 6 points
The following 6 points are particularly important:
- A listing of all your social media channels and who manages or has access to them. This way you keep the overview.
- The number of followers for each channel and the total number.
- Find out if there are channels that copy you, your content, your logo or your branding.
- The profile appearance: Check here if all your channels have a consistent, same look. Does each channel embody your branding and image to people who are seeing it for the first time?
- Content Performance: This is where it gets more comprehensive. Each account from each platform on which you are active should be analyzed individually. To do this, go into Insights and Analytics and write down the most important data for each of your channels. Afterwards, you can also use this information to compare your channels with each other. You will find out if and where your content is best and worst received. If you run ads and advertisements, then you should analyze the data on your ads separately.
Social Media Audit - Analyzes the competition
Sixth, you should look at your competitors. Examine their accounts according to the following questions. How do they use your network? How many followers do they have and what type of content works best for you? How do they nurture your community and respond to comments? If you look closely here, you will find out successful strategies of users with the same target group.
The Social Media Audit Conclusion
Once you have all of this information in one place, you will get a good overview of your current social media situation. This way you can find out how effective your strategy is and what you can improve. Creating a social media audit takes some time, but is very worthwhile. Once created, you can keep it going over and over again at specific intervals. It is a valuable tool that will help you achieve your goals faster.We advise every 12 months, because in order to grow, it is important to keep checking if what we are doing is working. If you still lack the right social media strategy, we at eBakery are happy to help you as a social media agency.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
