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Use LinkedIn hashtags
How to use hashtags correctly in LinkedIn posts
This Linkedin tutorial shows you how to use LinkedIn hashtags correctly. What are they for? What advantages does this give you? How many should you use? We answer these questions in the video.
LinkedIn Hashtags - What are they for?
On LinkedIn, hashtags offer the advantage that you can use them to expand your own reach. The way hashtags work is no different than on other social media platforms. Still, hashtags are used a little differently on each platform. Let’s start with the general tasks of LinkedIn hashtags, because they perform two important tasks. On the one hand they help to be found and on the other hand they categorize your posts and distinguish them.
Use LinkedIn hashtags to establish yourself as an expert
Compared to Twitter, hashtags on LinkedIn are not used to comment on a specific topic. Here, you use it to establish yourself as an expert in a field or to solidify your brand. Some companies even used hashtags on LinkedIn as employer branding to make your company more attractive to applicants. Through these, your posts on LinkedIn can generally be found better, because many users search specifically for certain terms or even follow certain hashtags.
How many should there be?
Here, too, “less is more”. This means that in order to use hashtags effectively on the platform, few but very targeted hashtags should be used. In general, you should not use more than five hashtags in a post on LinkedIn. The thing to keep in mind is that the used should be specific to your post and not just general to your brand. This is the only way to ensure that your contributions can be found easily. To get the best visibility possible, hashtags should be adjusted from post to post. If you are planning a larger event, for example, it makes sense to introduce your own hashtags so that content and information about it can be found more easily. If you sometimes don’t know exactly which hashtags are the optimal ones for your post, you can also get help from LinkedIn itself, because the platform suggests hashtags at the end of a post. These are generated by the algorithm and are relatively appropriate in most cases.
Our conclusion
Unfortunately, there is no secret formula for hashtags. It is impossible to say which ones work best on. But if you put some thought into it, you’ll find the right hashtags for your content. Just try out which hashtags work and which don’t. Swap them out in the next post to test them for the long haul. You should keep in mind that success on LinkedIn ultimately depends not only on hashtags, but on the quality of your content. Used correctly, however, they can contribute significantly to your success.
Now you know what hashtags do on LinkedIn. If you have any questions, feel free to contact the experts at eBakery. We are happy to assist you as a social media agency for the optimization of your LinkedIn company page.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
