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Influencer online store
Get rich as an influencer with your own online store
Get rich as an influencer with your own online store, thanks to Instagram Shopping, TikTok Shopping, Spotify Shopping and YouTube Shopping. This is made possible by the store system “Shopify”. What advantages this has and how you can use your reach even better, you will learn in the video.
Influencer Onlineshop - How to get rich
This video is specifically aimed at influencers and all those with a considerable reach on social networks.
After all, reach is only one side of the coin and can be used for monetization if approached correctly. Ex. through product placements – i.e. that one’s own reach is made available to companies by the influencer himself promoting a product. However, this requires an active action on the part of the influencer.
Indirect passive income through influencer online store
But the ultimate source of income is “indirect-passive income”. In other words, revenue that you can generate independently of yourself and your own actions. How to, we show you in this video.
Social media agency eBakery
However, should you have an initial idea on how to fill a niche on Instagram, YouTube, TikTok and Co. that is not yet overflowing, but you still lack the right social media marketing strategy? Then we at eBakery are happy to help you as an experienced eCommerce, but also social media agency. All info and the possibility to make an appointment you get on the linked page.
But now back to our project. I think what influencers are, how collaboration with brands can happen and how relevant the reach of influencers can be in 2022 has been sufficiently addressed on our channel.
Best of both Worlds
But how about combining both worlds – eCommerce and social media. That’s exactly what Shopify thought, too, and is targeting precisely this group with its current collaborations.
Whether you’re a podcaster, lifestyle YouTuber, Instagram model or TikTok comedian, what they all have in common is the ability to showcase and sell your products on their home platform.
Connect Shopify store with social media channels
The basic idea that fans want to carry a part of their idol with them, in the form of a band shirt or want to put in the home showcase, as for example. an autograph or a collectible figurine, is anything but new and has worked for several decades.
The side effect is that you support your idol so that he or she can continue to do for you what you love about him or her. But if you compare Metallica in the ’80s with influencers from the modern era, it’s clear that the hurdles are much lower. You no longer need employees at the merch stands, you don’t have to cart the merchandise halfway across the country, and you can serve an infinite number of interested parties at the same time. Nevertheless, the sales psychology behind it is always the same.
The solution is casually called “Shopify”. The linked video shows you how to create a store in under 12 minutes.
Higher conversion through direct integration
Afterwards, the store only needs to be linked to YouTube, TikTok, Spotify or Instagram and the maintained product data can be automatically transferred to the respective platform. This means that you can use your entire range for this purpose.
Of course, there has long been the possibility of the store bspw. in the Instagram Story, or put the product link in the video description, or point out in the Spotify Shownotes that there is a store where your latest CD can be purchased as a record. But not everyone will click on the link, some just swipe through the stories and overlook the link, others skip the place in the YouTube video where it is pointed out. But if it is presented visually and you get all the information you need directly on the social media platforms to know what the product is, what it looks like and what sizes it is available in, then the conversion rate is many times higher. The consequence of this is more sales.
Influencer Onlineshop - Your advantages
Plus, there’s the big advantage you have with Shopify – simplicity. You don’t need to take care of hosting, therefore you don’t need to do updates, you need less know-how and so on. So in plain language, as an influencer with a certain reach, not taking advantage of this opportunity would be wasted potential. Because you could generate indirect-passive income with little to no maintenance. Since in most cases these are haptic products, they must of course be packaged and shipped. However, as an influencer, you can outsource that. The only thing to do is to connect the Shopify store to your own platform, transfer the products and point to them in the videos. If you need help with the creation or linking, feel free to contact our Shopify Experts. Depending on the platform, this requires a little know-how, so don’t be afraid to go to our site, get an overview of our services and make an appointment.
Influencer online store - practical examples
To put words into action, let’s take a look at two examples. Number 1 is German Newport Beach-based influencer Paul Ripke, who not only promotes his own brand PaRi in his videos on Instagram, but also offers it in the Instagram store. You will get all the necessary product information in Instagram itself and then you will be redirected directly to the product detail page of the PaRi Shopify store. A second example is influencer and musician Fynn Kleemann. If you scroll down on your artist profile on Spotify, you’ll see the merch items he offers. As you can see, it doesn’t always have to be CDs or clothes, but can also be e.g. a gift. Be piano sheet music. There are no limits to your creativity.
Shopify agency eBakery
If you already use social media shopping, write us your experiences in the comments.
Our Shopify experts will take care of all other issues. Please feel free to make an appointment directly.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
