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eBay SEO Tips and Tricks 2019
Do you know about eBay SEO ? 5 reasons why eBay SEO is so important. We explain to you how you can improve your eBay listing, i.e. optimize the eBay ranking, and at the same time present your products more professionally on eBay. All this and much more, you’ll learn in today’s eBay SEO Tips and Tricks 2019 video.
Through Marketplace Optimization (MPO) you can significantly increase your sales on marketplaces like Amazon(Amazon SEO) or eBay. There are other ways and strategies to be able to increase sales on the online marketplace eBay and we would be happy to discuss them with yours directly.
eBay SEO
You use eBay as a marketplace to sell your products? As one of the largest online marketplaces in the world, eBay naturally offers you an enormous reach as a merchant. And it is precisely this range that is to be put to good use. After all, you want to stand out from the competition and sell profitably. So if you want to place your product reasonably, you should take a closer look at eBay SEO. Because with certain aspects, you can increase eBay SEO and thereby the marketplace optimization and your sales significantly. These aspects are explained below:
Keyword research
For just about any SEO measure, thorough keyword research is the basis of success. To do this, you need to ask yourself several questions. What are the keywords my customers are typing in? For example, you can use the suggestion search on eBay. If you want to make the whole thing a bit more professional, you can also use certain tools for that, e.g. the free Keywordplanner tool from Google. You can also look at your competitors to see what keywords they are using and try to rank with them as well.
Title optimization
eBay has 80 characters available, which you should use wisely to place your product well. The keyword should be present in these 80 characters, but the potential customer should also know what the purchase is about in the end. This means that you should place the keyword correctly, but a short and significant description of the article should not be too short. This way you make it easier for the customer to decide to actually click on your item.
Fill item features
On eBay you will find predefined item characteristics. You should fill this out in any case. And as complete and detailed as possible. Because every additional feature helps your article rank higher in the end. In addition, there is the possibility to fill in your own characteristics as well. This is especially good for usability . For example, if a customer doesn’t feel like scrolling all the way down to the item description, he or she can see what the item is directly in the item characteristics.
Optimal template
A template that is easy to read and convincing in its design again increases usability for your customers. This is important because if a potential buyer feels comfortable and attracted to your site, the likelihood of a purchase is much higher. It is important here that the core information is quickly and clearly recognizable. Rather, forgo crazy and unusual designs and stay consistent with this theme.
Article images
One of the most important and yet underestimated aspects, are the article images. Professional images are crucial for the purchase decision. The right size, but also the arrangement plays an important role. If professional images are not available and you feel unsure about the area, it is always better to hire an expert to do it. This investment will pay off because better images will generate better sales.
You are interested in eBay SEO?
As an e-commerce agency with years of experience, we would be happy to go through all the options and strategies with you to get the most out of your sales. Contact us without obligation, we will answer all your questions.
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