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TikTok has become one of the biggest platforms of today. For companies, the still new young platform offers great advertising potential. Even YouTube, Instagram and Twitter have now launched their own short video formats to keep up with TikTok and keep users on their platforms. Nevertheless, more and more users are switching to TikTok and the app is expected to register 1.5 billion users probably this year. This development shows how much potential TikTok has.
In this video we introduce you to the TikTok ad formats “TopView” and “Brand Takeover”:
Free choice of ad format
Companies can advertise on TikTok with different ad formats. One of them is TopView, which TikTok says is one of its most successful formats. TikTok itself says TopView is No. 1 in the interaction index and the format is 67 percent more revenue effective compared to other paid TikTok offerings. In addition, 71 percent of users are said to respond directly to the display format, according to TikTok.
What exactly is TopView?
TopView ads are ads that appear at the top of the For You Page when the app is opened for the first time. They can be up to 60 seconds long and are perfect for increasing your brand awareness. Since the ad plays automatically with sound, it attracts users’ attention, which will surely get you a high number of impressions and a great reach.
As an ad, a video should be used that invites users to interact with it. We also advise this to clients time and again as part of our work as a social media agency. This can happen through likes and comments or by clicking on the connected website. Try to leave a lasting impression on users so they don’t skip you right away.
Samsung used this advertising format, for example, to launch the new Galaxy Note 20 in Israel. With the support of Israel’s top creators, the product was successfully launched.
Brand Takeover Ads
Similar to “TopView Ads” are “Brand Takeover Ads” .It is a full screen ad as a 3-5 second GIF or a 3-second still image or video without sound. Therefore, Brand Takeover Ads need to get to the point quickly. The ad can also be linked to a landing page or a Hashtag Challenge link. This ad also appears immediately when users open TikTok. One difference, however, is that users cannot interact in this format. So it can not be liked or commented.
Conclusion
To sum up, both ad formats are well suited for getting a wide reach and gaining users’ interest.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
