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TikTok is the success app of the last few years. In 2020, it was crowned the most downloaded app of the year with over 800 million active users. TikTok offers a global reach where you have the chance to speak to a large audience. There are different types of ads for advertising. However, since the platform is still relatively new, the different types of ads and how to use them can be a bit confusing. That’s why today we’re going to introduce you to In-Feed video ads in more detail.
In this video, we will introduce you to TikTok’s In-Feed Ads ad format.
Standard display in TikTok
In-feed ads are TikTok’s default ad format. These allow a video ad to be automatically played on a user’s For You page. Like other content, in-feed ads can be skipped by swiping further, making the first 2 seconds crucial. In total, the ads can be up to 60 seconds long, but an optimal length of 15 seconds is recommended. Unlike, for example, on platforms like Instagram, here is that the sound of an in-feed ad is directly turned on. This sound can in turn be used by users for their own videos.
Advertising does not have to be annoying
As with popular content, these ads can be liked and commented on by users. Since the ads do not differ in appearance from the other content, the display format is just as well received as the normal content. According to TikTok, a total of 83 percent of users are even said to find the ads entertaining.
In addition, according to TikTok, a quarter of users reportedly purchased or researched a product in more detail after seeing an in-feed ad on TikTok. One of the reasons for this is that 23 percent more details are remembered with in-feed ads than with TV ads.
Define campaign goals and call to action
In-feed ads can be used for many campaign goals. Thus, a clickable call-to-action can either generate traffic to external landing pages, app downloads, or increase awareness of your own TikTok account. By the way, regardless of the goal, it is important to create these ads in a vertical format so that they utilize the full screen on the smartphone – an aspect that we always pay special attention to as part of our social media agency services.
If you’re still not sure which ad format you should choose on TikTok, you can’t go wrong with in-feed ads. Since users are scrolling through the content anyway and are ready for interactions, the chances of a positive response are very good.
Related to Facebook Ads
When placing TikTok Ads, very similar aspects have to be taken into account, as is the case with Facebook Ads, for example. eBakery has been adept at this for years. If you have any questions about the topic, feel free to contact us.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
