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YouTube Ads for Business
How to set your YouTube video as an advertisement
How to run YouTube Ads for Business. Find out why you should consider YouTube advertising for your business, what targeting options are available, and what you should consider overall here.
YouTube Ads for Business - Why you shouldn't do without them.
YouTube is one of the largest social media channels with 1.9 billion registered users. Since YouTube is a subsidiary of Google, YouTube uses Google’s search history to target YouTube Ads. Users thus get to see highly targeted ads on YouTube. In addition, however, YouTube offers 9 other targeting options for ads. These options are as follows.
The 9 targeting options
- Demographic information: Here you can specify the age, gender and marital status.
- Languages, devices and terminals: TV, tablet or PC? You choose which device your target audience uses. This also includes the operating system and the mobile carrier.
- Interests: A distinction is made between interests that are known through search history, common interests by having a larger audience match such as a music direction, or custom audiences with common interests. Here, the matches are more specific. E.g. not only the music genre, but a specific artist.
- Life events: These include events such as the birth of a child or marriage.
- Target group ready to buy: users looking for specific products.
From topic targeting to remarketing
- Placement: the targeting of specific channels or videos.
- Thematic targeting: Here, advertising is played out thematically on relevant pages that are assigned to specific industries or categories.
- Ads by keywords: Here the ads are shown on videos related to certain keywords.
- Remarketing: Here users are reached who have watched certain videos in the past.
Here's what to keep in mind when running YouTube Ads for businesses
To make an ad successful, you should add value to your target audience and show your product in action. Shows new ideas for application or the before and after effect. Since ads tend to be short or can be skipped, you should show the most important at the beginning. This way you will reach the full attention of your target audience and make sure that they will watch the ad with interest. Image and sound, as well as graphics for the thumbnail should be high quality. Make sure that you use a neutral background and that people in your ad look into the camera while speaking.
YouTube Ads for Business - The Goals
You also need to define goals up front to make sure you choose the right display format. These destinations are available to you:
- Brand awareness and reach
- Product and brand purchase readiness
- Leads
- Website accesses
- Sales
Let’s take a look at the display formats to match: YouTube offers six display options.
What are the display formats?
- Skippable in-stream ad: The user can skip this ad after 5 seconds to get to the selected video. They are shown before, during or after a video and can be up to 3 minutes long. But you should be convincing already in the first seconds. Costs are only incurred here when the user watches the ad in full or at least 30 seconds of it.
- Video Discovery ad: This ad is shown in YouTube search results or next to similar videos. Visually, it looks like a YouTube video with a thumbnail. It is identified as an ad by a yellow frame and the words Ad. Costs are incurred when the user clicks on the ad.
- Bumper ad: They appear before a video, are up to 6 seconds long and cannot be skipped.
- Out-stream ads: This ad is only on mobile devices mö The ad is not played on YouTube, but shown on partner websites. Here the video is played without sound, and the sound is activated by clicking on it.
- Masthead ads: This ad appears in the user’s home page feed and is only available on a reservation basis through Google sales representatives.
YouTube channel support with eBakery
We hope these options and tips will help you get started with YouTube Ads. If you want to learn more about YouTube SEO or want to take advantage of channel optimization or channel support, feel free to contact eBakery.
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