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Optimize YouTube channel
Why a YouTube channel?
As the second largest search engine in the world and the third most viewed site after Google and Facebook, YouTube has established itself as a very important platform. 1.9 billion people use YouTube every month. This means a very large reach that can be used for customer acquisition and retention or brand awareness. With your own YouTube channel, you can create an individual area to share public videos, playlists and information. Because it offers great potential for companies. If you pay attention to a few relevant points and optimize your channel properly, you will reach a large number of potential new customers and expand your customer base.
YouTube SEO
Of course, on such a large platform, not only is the reach great, but so is the competition. So, to be successful with your YouTube channel, you need to stand out. For this you should be familiar with YouTube SEO. Through an efficient search engine optimization (SEO), you achieve that your videos and channels appear in the search results of YouTube at the top of the ranking. There are a variety of factors for this. First and foremost, it’s important to get an overview of how analysis is done and what matters. You can use “Tube Buddy” for this purpose. Tube Buddy is a leading YouTube channel management/video optimization toolkit. With the tools available, you can make your videos more engaging and profitable. Data and insights are provided that can be very useful for optimizing video marketing strategies.
Relevant keywords
Keyword analysis when producing a video can help to tailor it to the exact user need and search intent. So you look for relevant terms that match your video and compare if these terms have already achieved a high ranking. Once you have found your main keywords, it is important to use them in the best possible way. Put these keywords in your title and also optimize the first three lines of your video’s description with them. If you additionally determine certain keywords related to the brand, so-called brand keywords, you can use them to ensure that more videos of your channel are suggested to a viewer.
Other ranking factors
You can consider the optimization of your YouTube channel as a big whole, in which each piece of the puzzle is important and can lead to success. The YouTube SEO and relevant keywords form the basis, because you should consider both factors in every step. But other pieces of the puzzle also play a role. The quality of your videos is important, of course, but so is your publishing frequency or engagement. Your subscriber count, the number of comments, but also the playback time. We would like to explain some of these factors in more detail:
Title and description of your videos
We have already mentioned that it is important to optimize the title and description for search engines and to use the right keywords. But you should also make sure that your headline is no longer than 65 characters. Anything above that will not be displayed by YouTube. The first 2 to 3 lines are also important for the description. To read more, the user must click on “show more”. Therefore, a small summary of the video should be placed at the beginning, answering all the important information.
Individualized thumbnails
Thumbnails are preview images that are displayed to the user first. This means that they too, along with a good title and an informative description, can determine whether a user clicks on your video at all. They serve as the first point of contact. So it is advantageous if they catch a user’s eye directly. So if they attract a lot of attention, but also provide information. Working with a template will help you get a consistent result and make your company’s corporate design clear. The first impression counts and that’s exactly what you can achieve with good thumbnails.
Clamping elements and info card
The first impression is already right, now the last impression should also be made suitable. If you set up credits, you can retain users to your video or encourage them to watch another video. You can also extend the playback time, which also plays a role in the ranking. You can use info cards to build a good, thematic connection to more of your videos. So they are suitable for cross-linking videos. But you can also link your own website. The time when the info card is played is up to you.
Be active in the community
You should actively participate in the community, after all, you are hoping for their reach and reactions. The more you participate, leave comments, subscribe to other channels, the greater your networking. This interaction is important because it is precisely here that customer loyalty is created. You can also always ask your users directly what kind of content they would like to see in the next video. Through this call-to-action, you show how important their opinion is to you. It can also increase the views of your videos. If you additionally react to every comment with a Like, this testifies to an intensive interaction and also a good time management of your page.
Conclusion
So the success of your YouTube channel depends on many different factors. The goal is always to positively influence the ranking of your videos and thus be listed highly. This will give you more reach and therefore many users and potential new customers. Paying attention to YouTube SEO and using relevant keywords, good thumbnails and info cards and showing interactions with your community will optimize your YouTube channel towards success.
We optimize your YouTube channel
Are you unsure how to make all these factors work for you and improve the ranking for your YouTube channel? We will gladly take over the optimization for you and ensure the success of your YouTube channel.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
