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Remarketing vs. retargeting
What is the difference and why should YOU use it?
Remarketing vs. Retargeting – What exactly is the difference between these two? In this online marketing tutorial, you will learn how to use both methods to turn a former site visitor into a customer, how they differ, and what difficulties both online marketing methods entail.
Remarketing vs. Retargeting - Two Terms for One and the Same?
This advertising will reach both the classic shopping cart abandoners, as well as people who have visited your online store, but continued their search somewhere else. Both groups have a certain basic interest in any case, which is why it is worthwhile to display your store’s advertising to these groups of people. Maybe you’ve heard the term retargeting or remarketing or are they the same thing? In this article, we clarify whether they are actually one and the same, and if not, where the differences lie.
This is the difference between remarketing vs. retargeting
You may have heard one of the terms before in our NETZDinge Plugin Tutorial for the Facebook Pixel. In any case, the two are closely linked. Let’s not get too excited and dispel the myth right away – remarketing would just be another term for retargeting. Not true. The difference between the two methods lies in the strategy used. Both aim to reach earlier visitors to your store and ultimately drive them back to your website. Retargeting uses cookies to display advertisements, for example. To place Google Ads with the potential customers. Remarketing, on the other hand, is based on email marketing. This means that e-mail addresses are collected and potential customers are informed that there is still something in their shopping cart and that they can purchase it at a discount.
Here's what to consider when retargeting
Both approaches hold different potentials, opportunities, but also obstacles to be overcome, which we will now take a closer look at. In retargeting, the obstacles or difficulties lie in the frequency of appearance. If the same ad appears over and over again on several pages, it can get on your nerves, but it can also make you blind. The information that is to be conveyed in this way no longer reaches the targeted customer. Therefore, variety is required here.
Remarketing challenges
The biggest enemy of remarketing is probably the spam folder. If your mails end up there, the measure is considered to have failed. So you have to get your potential customers to whitelist you first. In addition, also be careful to prevent typical terms such as “Buy” “Subscribe” “Subscribe” “Earn”, as spam filters react to them. If this has already been done, it is important to arouse interest in the subject line, for example. by a free shipping, which is offered in prospect. Now we have learned that remarketing and retargeting are not one and the same. But does that make it an either or?
Remarketing vs. retargeting - an either or?
Definitely not. Both measures have their raison d’être and can also be used in parallel. In principle, both have the same target group – namely visitors to your website who have not made a purchase, but nevertheless both achieve a different effect. It is set at a different point in the purchase cycle in each case. Remarketing tends to start when products have already been added to the shopping cart. Retargeting focuses on consumers who are not as far along in the buying cycle but have expressed interest. Both online marketing approaches also complement each other very well. You can use retargeting to increase awareness, then use remarketing to make the final push in the final stages of the buying cycle. Although much of the work in both areas is now automated, constant monitoring and optimization should not be underestimated.
Have online marketing strategy created by eBakery
If you need help with this, feel free to contact the experts at eBakery on the top right of the page.
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