Anyone who operates a website or an online store on the Internet must observe a number of legal guidelines. One of these guidelines is the imprint, because this is mandatory for site operators and even regulated by law. The imprint obligation is intended to ensure that the person responsible for the website is recognized and can be contacted. If an imprint is missing on a website, this can even lead to fines or warnings.

In this video we will show you what exactly an imprint is, why it is important to have an imprint as an online merchant and how to add it to your Shopify store:

Therefore, let’s take a closer look at what the imprint is in the first place:

The imprint indicates who exactly is the responsible website owner. For this purpose, certain information is required, such as the address of the owner. All mandatory information for your imprint is listed in the Telemedia Act. The following points must not be neglected:

  • the operator of the website or the responsible
  • the address
  • the representation of the company
  • your identification number
  • Contact options

For the simple creation of the imprint, Shopify offers a free tool that adheres to the legal obligations. With the Shopify Imprint Generator you can create your imprint in just 5 steps.

Insert imprint in the store

Once you have entered all the data, you only need to add the imprint to your store. To do this, log in to Shopify and go to Online Store. Next, click Pages and then Add Page in the upper right corner. Here you enter your imprint and click on save.

Since your imprint should be easy to reach for every visitor of your website, it makes sense to connect the imprint with the menu of your store.

eBakery – your contact for all things Shopify

If you have any further questions around Shopify configuration / setup, you can always contact your Shopify agency eBakery. Simply get in touch with us via the contact form.

Do you have questions or need an individual offer? Do not hesitate to contact us.


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      eBakery requires the contact information you provide to contact you regarding our products and services. You can unsubscribe from these notifications at any time. For information on unsubscribing, as well as our privacy practices and commitment to protecting your privacy, please see our Privacy Policy.*.

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