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Many people wonder whether different prices for the same product influence the ranking in Google’s web search. This point is very interesting for online store operators, because pricing is crucial for economic success.
In this video, we take a look at how prices affect Google rankings:
We can directly reassure you, because the price does not matter when it comes to which website gets the best ranking. John Mueller, who is Google’s Senior Webmaster Trends Analyst, made this clear last October. Google also does not plan to introduce prices as a ranking factor and sees no point in ranking cheaper products higher than expensive ones.
Google Shopping – here things look different
However, this could look different with the product search Google Shopping. Many SEO experts still disagree on the extent to which price plays a role here. Indeed, it is impossible to say with certainty which ranking factors are decisive for Google Shopping, and even John Müller stated that he does not know which factors influence the ranking in Google Shopping. It is therefore quite possible that prices or, for example, availability have an impact on the ranking.
With Google Shopping, online retailers can place their products within Google’s search results using the Google Product Feed. For this purpose, a product is assigned certain attributes, such as condition, availability and price. These attributes should make the search easier for the user. For example, a user can also sort the products by price. So here, a lower price can definitely have an advantage and thus influence the ranking.
Are prices Google ranking factors or not?
Our conclusion is that Google web search price is officially not a ranking factor. However, the prices are important for the ranking if the goods are to be advertised with the product search. The issue becomes more complicated when products are displayed in different places in the search results, such as in the web search results and in Google’s product search. This mix then does give the price a sort of ranking factor, as it can influence searches.
eBakery helps with SEO issues
If you’d like to learn more about Google ranking, feel free to check out our channel or get in touch with the experts at eBakery! We are also familiar with special topics such as eBay SEO or Amazon SEO. Feel free to send a contact request via our form!
Do you have questions or need an individual offer? Do not hesitate to contact us.
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