First, let’s look at what exactly the halo effect is

The halo effect, also known here in Germany as the halo effect, means that the first, perhaps false impression dominates all later impressions. The halo effect is a cognitive bias in which the following four aspects are affected:

• Perception
• Reminder
• Think
• And the judgment

Due to these distortions or misperceptions, the impression of a product or a person in retrospect is only slowly adjusted to reality, if at all.

Perhaps you also know certain brands that are associated with very specific characteristics. Some of these properties do not actually apply, although a large proportion of consumers are convinced that they do. After all, the first impression of quality and elegance is automatically transferred to all other products.

In the halo effect, therefore, known properties are unconsciously transferred to unknown ones as well. And even if this first impression turns out to be wrong in retrospect, it still has a long-term effect. For this reason, the halo effect is very interesting for marketing.

Now let’s see how to create the halo effect

The halo effect already occurs relatively quickly in humans. For this purpose, it is usually enough just to make one product appear in a particularly good light. Here, you should concentrate on authentic and convincing unique selling propositions and then consciously put them in focus. The selection of features is important here: Instead of providing a lot of information, customers should only be given a few features about a product, because the customer will automatically think of everything else. In this way, it is relatively easy to create the halo effect. This impression then has a long-term effect on the complete overall impression of the brand and is thus much more sustainable!

Now let’s move on to our 3 tips for the halo effect

1. Introduces the people behind the brand:
   If the people behind a brand are shown, it increases trust. Customers like to know who is behind the products. Also give behind-the-scenes insights and be transparent to be approachable for target audience.
2. The web presence must be the best possible:
   With the halo effect, the first impression is always the most important. So visual perception plays a decisive role here. So for your website or online store, make sure the experience is flawless right from the home page. Of course, this also includes a good and appealing design. In addition, attention should be paid to a high-quality presentation of the content as well as a site without technical problems or long waiting times. In this way, the quality of the brand is already evident when ordering.
3. Puts the spotlight on only the most important unique selling points:
   To create the halo effect in your products, focus only on the unique selling points. For this, work out your particularly strong USPs and emphasize them always and on every platform. Whether on Instagram, in a Google Ad or in your store.

eBakery helps further with brand marketing

We hope to have helped you with this information. In this context, we would like to mention that eBakery has expertise in brand marketing and reputation management and is also happy to provide consulting services in this area. Please contact us using the form below.