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Shopify Shop Analysis
Tools & tricks to analyze your competition
In this Shopify tutorial, we will show you how to perform a Shopify store analysis, i.e. how to take a closer look at the stores of your competitors and how to look behind the scenes. With our 3 tools, nothing stands in the way of your competitor analysis.
Why do you need a Shopify store analysis?
You are faced with the challenge of having to assert yourself as an online retailer against your strong competition?
Then there is no way around performing a store analysis in advance. If your competition is a Shopify store, we have 3 tools in this video on how to find out if it’s a Shopify store in the first place. And if so, what’s under the hood of your rival’s store.
If you are looking for a more detailed analysis or an optimization of your Shopify store, we at eBakery will be happy to help you as a Shopify agency.
Shopify Shop Analysis with the Spy Tool "PPSPY
But now to our first and most essential tool. PPSPY. You can find out how to install it in our detailed video, which is linked here. This is a Chrome extension that is automatically activated as soon as it is a Shopify store. But what can you learn with the help of the tool?
Besides a total number of products, you can also see when the first and the last product was created in the store.
Furthermore, you can see which theme it is. That means you can copy the name of the theme and search for it at “themes.shopify.com”. We also know whether the Facebook Pixel has been integrated and whether other data tracking tools are used. In addition, you can view any statistical data at a glance, such as the number of users. the best-selling products, the best-running categories and much more.
The functions of the Google Chrome extension "PPSPY
The apps used can also be viewed. So we see that a product review app, email marketing app, live chat app, and an item filter app are used here.
But in order to be able to estimate how many products with which turnover are bought per hour, the live sales function is a very good tool. So you can compare this data with your own data and take stock.
If the other store is significantly better than yours, this could possibly be due to the Facebook ads that were placed. These lead us to our second tool: The Meta Advertising Library.
The Meta Advertising Library
Here you can enter any potential advertisers and see if they run ads and if so, since when, what images are used and what captions are in use. But ads are one thing. Organic reach through good SEO the other thing. That’s why our number 3 tool is PageSpeed Insights. As the name suggests, it can be used to determine the PageSpeed of each page and subpage, which, by the way, is a very important ranking factor in the Google SERPS.
If we look at the results of our reference store, we see that the Core Web Vitals are not met. If you can’t read why from the results, feel free to check out our blog.
Shopify Shop Analysis with eBakery
So nothing stands in the way of your Shopify store analysis. You can see which stores are running well, which products are running well, what the store is doing right, if ads are running, which plugins are integrated and on the opposite side, how and if this affects the PageSpeed of the store.
I hope we could help you with this.
Otherwise, our store and SEO experts, take care of all other concerns.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
