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Google Places
What is it and how can you use it for your business?
What is Google Places and how can you use it for your business? In this Google tutorial we explain what it is and how you can positively influence the Google Places ranking in your favor.
Google Places - How does it differ from Google Maps?
The company Google started as a search engine and now provides a variety of different services. Google Places is one of these services that has recently been added. This is closely linked to Google Maps. Google Places can be compared to a kind of business directory in which various companies can list themselves. This entry is also placed on Google Maps by the associated address.But what does this mean specifically for you as an entrepreneur?
Google Places - What the service offers you
If you search for a local service provider on Google, then Maps will show you a map on which various service providers are marked. Google sorts these by the most applicable companies and then shows the user a list. If the user now clicks on a result from the list, Google shows him more detailed information about this company. This is information such as the opening hours, phone number, address, photos and reviews. If you have used the search on a smartphone, then Google even suggests you directly the navigation to the address of the company.
How are the entries created?
Google Places is usually filled with information by Google itself. For this purpose, the company uses information from existing yellow pages and the commercial register. For this reason, companies often find an entry of their business on Google Places, although they have not entered it themselves. If there is no entry for your company yet, you can make it yourself. After an authentication process has been carried out, there is the possibility to complete the entry with photos and videos. If there is already an entry for your company, you have the possibility to confirm it. Google recommends the authentication process for already existing entries, which allows you to add additional information or images. Authentication is performed by a pin, which is sent by phone or letter. By the way, the completeness of your entry is also an advantage for search engine optimization, because especially in larger cities, the service is not necessarily a guarantee to be found as well, because there are often many service providers of the same industry.
Influence Google Places ranking
The internal ranking of Google Places further complicates visibility. However, this ranking can be influenced by the completeness of an entry. Your listing should be tagged with relevant keywords that a user would search for. For example, a user searching for an Italian restaurant would not search for pizza or lasagna, but for “pizzeria” or for “Italian restaurant”. Keywords should therefore be chosen well. In addition, the ranking is influenced by the company’s ratings. Ratings from other rating portals also play a role.
Notoriety brings you visibility
Another point that influences the ranking on Google Places is the awareness of the company. A company that is frequently searched for and linked to is displayed higher in the ranking than a company for which there is hardly any information. So you see that an entry on Google Places is advantageous, because this way you have additionally good chances to influence the ranking of Google and thus increase the visibility of your company.
Google SEO / Ads support through eBakery
If you have any questions or want to improve your Google ranking, eBakery can help you with Google Ads support and organic growth on Google. Make an appointment directly.
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